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Why is Duplicate Content Bad?

Category: Marketing Tips  |  Permalink

Published: Friday, August 13, 2010

You may not realize, but duplicate content is actually one of the major issues many websites unknowingly face. Not only can it prove to be detrimental to your site, it also wastes a search engines' resources and reduces the quality of search results for users.

So what is Duplicate Content?

Duplicate content can be best described as having either identical or similar blocks of content on different sites or even the same one. Duplicate content is ultimately the result of content either being copy and pasted to another site or page of a site or not taking the time to truly paraphrase it to create something new and 100% unique. This means that changing only a few words here or there won't fly.

The Effects of Duplicate Content

A site's rankings can drop dramatically. Search engines were designed to basically crawl, analyze and index each page of a web site so duplicate content can confuse and create more work for it. A search engine will end up having to spend more time deciphering which site or page to rank if identical content is found on other sites or pages. In the end, a search engine will look at which site or page has the most domain authority or the most links coming to the page. Essentially, the search engine will make an executive decision based on the terms being targeted, page relativity and the history of the site or page. So it is likely that a site's ranking will be affected.

What to do?

For starters, make sure that only 100% unique new content gets put on your page or website. It is important that you take the time to either sit down and write it yourself or spend time thoroughly paraphrasing and reworking pre-existing content.

Secondly, make sure that all content relates specifically to each singular page. For example, if you have a real estate site with one page devoted to real estate in general and another devoted to selling real estate, it is important that the content on the real estate page stay general and broad, while the selling real estate page specifically talks about promoting and selling real estate properties. This ensures that each page is crawled, analyzed and indexed correctly.

Lastly, if you discover that another site has content that was 100% unique to you alone you have two options. One, you can attempt to get in touch with the webmaster of that site and simply request that they remove the content from their site considering it doesn't benefit either party. However, it is important to not accuse them of stealing it as it could turn out to be someone that thought they were helping to drive traffic to your site without realizing that there could be issues. If requesting removal through the webmaster fails, you can then report them to a search engine like Google.

For More Information

For more information, visit the following link where you can find out how Google defines duplicate content. You can also visit or call our SEO management department at 1-866-734-9946 for more information on how we can help you improve your SEO rankings.

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Murrieta Competes for a Spot in Google’s High-Speed Program

Category: Recent Articles  |  Permalink

Published: Monday, April 26, 2010

Imagine if you could experience universal, ultra high-speed internet access that could amplify current internet speeds by up to a 100 times faster than what the majority of Americans currently have access to. At the moment, that is exactly what Google is trying to accomplish. Google is currently planning on building and testing an ultra-high speed broadband network in a number of trial locations. In order to get started, Google is requesting a response from any communities that are interested in allowing Google to test in their area.

This is where Murrieta stepped in. Murrieta is currently attempting to persuade Google into utilizing the city for Google's Fiber for Communities experimental project. Murrieta is hoping that by getting selected as a test site for Google's intensely high-speed internet, they would be able to attract new forms of technology related businesses. By having this new form of technology here, it would add new enticements and encourage business growth. Murrieta is a young, strong technology savvy community, which helps to make it the ideal community for its trial.

Murrieta, CA is currently one of 1,100+ communities competing for a chance to be one of Google's Test spots. They have enlisted the help of a number of local city offices and a number of local city endorsements to produce a strong campaign. After being one of the very first communities in the nation to have been completely wired with Verizon's FIOs services, it is clear that Google's new Fiber for Communities project would only help to expedite the cities 20 year goal of becoming a technology hub.

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Infinity Arts Brings Results to Finder Technologies New Website

Category: Project Case Studies  |  Permalink

Published: Friday, April 23, 2010

The Client

Finder Technologies, maker of the Auto Finder

Our Challenge

Finder Technologies had been experiencing very little search engine presence for their website and their product, the Auto Finder.

Our goal

Reinvigorate their existing web presence with an engaging, consumer focused and search engine friendly website. Help increase search engine exposure with keyword rich, optimized content.

Our Solution

We took the look and feel of Finder Technologies' original website and revamped it, creating a new, fresh and distinct feel to its web design. It was important to us that customers visiting the site experienced an informative site with seamless navigation. With that goal in mind, we created a search engine friendly website with an extensive number of inside pages through clean code and fully optimized keyword rich content and URLs.

Our Results

Since employing our search engine marketing services, Finder Technologies web presence has dramatically improved. It has improved so much so that they went from no ranking for their most important keyword (Auto Finder), to being found on the very 1st page of Google out of over 15 million results! Needless to say, the client is very happy with their results and so are we!

It is our proven experience and online marketing results that has brought both our clients and us success. Tune back in for more success stories on how we are helping businesses all over grow. Don't hesitate to ask us how we do it!

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Infinity Arts is Doing Our Part, Are You?

Category: Recent Articles  |  Permalink

Published: Thursday, April 22, 2010

The urge to go green over the past year has grown immensely. Everywhere we look there are ads on the television, on billboards, or on the radio about going green. As a business owner you might find yourself wondering about ways you could go green at your business. At Infinity Arts we are doing our part to be green and have made list of a few things you could do to go green too.

Ways to Go Green

  1. Now, more than ever, we are finding a plethora of energy efficient equipment on the market. If it is in the budget, try to buy energy efficient office equipment. If it is not in the budget, make it a point to conserve energy buy turning out all the lights and unplugging any unnecessary equipment before you leave for the day.

  2. Use "green" cleaning products for your company. By using environmental friendly cleaning products, you can help to reduce the amount of pollutants that lead into our streams and rivers.

  3. Do your best to use less paper. If you have numerous invoices, reports, memos or letters try sending them out via email.

  4. Recycle. Keep recycling bins out for paper, cans, bottles, etc... This helps to save some of our natural resources by reducing tons and tons of waste entering landfills.

  5. Think about letting your employees work from home a few days out of the month. Often times employees are just as, if not, more productive working from home. Not only does it save energy in the office, but it helps to reduce gasoline consumption, preserve air quality, and potentially spendy road maintenance.

  6. A lot of computer companies, like Dell and HP have started "asset recycling" programs. This program allows you to take back old computers and peripherals when you purchase new ones. You can also check out Staples and Office Depot for other e-waste recycling programs.

  7. Try to produce or provide products and services that are earth friendly.

  8. Purchase biodegradable office supplies.

  9. If your company utilizes company-owned vehicles, see if you can look into trading them in for hybrids. Just by purchasing these vehicles you could be saving money on gas and potentially qualify for a tax break.

Like anything else in business, research should come first. Take the time to educate yourself on green methods and how they could possibly fit in with your business structure. Going green by making environmentally responsible business decisions has the potential to actually save you money in the long run. Ultimately, going green is all about creating a more efficient use of resources and cutting waste.

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Join members of Infinity Arts at the Fifth Annual Community Business Expo that is hosted by the Professional Women’s Roundtable. This is a great business opportunity for any business owner to showcase their goods or services to the community.

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The Second Annual Southwest California Business Summit is back again. Join Infinity Arts and other local business for a chance to learn, grow and enhance your business. We’ll be there along with tons of other vendors all day to help you network and make your business a success!

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Online Marketing Classes for Small Business

Category: Marketing Tips  |  Permalink

Published: Thursday, March 25, 2010

Online marketing classes are a must for small business to gain a better understanding for the value and impact of internet marketing. Michael Hooper recently presented an educational class to the Masterminds Network Group on techniques and topics that create a powerful foundation for a search friendly website and blog.

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Learn how you can integrate your Microsoft Exchange email address with your BlackBerry phone using Exchange's OWA and your BlackBerry's BIS account in a few simple steps.

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Infinity Arts has become A Favorite Place on Google!

Category: Company & Careers  |  Permalink

Published: Wednesday, December 09, 2009

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How to Create a Custom Auto Responder in Outlook

Category: How To Tutorials  |  Permalink

Published: Wednesday, December 02, 2009

Learn how you you can create an Auto Reply email in Outlook. In just a few simple steps, you'll learn how to create your Auto Responder using Outlooks Rules and Alerts.

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How To Use Twitter to Enhance Your Business

Category: Marketing Tips  |  Permalink

Published: Friday, October 09, 2009

Twitter is easy. Getting your customers to follow you is the tricky part. Here’s why you should Tweet and how to use Twitter in business. Infinity Arts can help you maximize your online business environment by integrating Twitter into your website, and using SEO to drive more traffic to both your website and your Twitter page.

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Microsoft’s Bing Search Engine Increases US Search Volume by 22%

Category: Recent Articles  |  Permalink

Published: Saturday, September 19, 2009

The past 3 months have set a new pace for Microsoft's Bing as it sees a 22% gain in US internet search volume. The new decision engine, as Microsoft brands it, may present a challenge to Google with Bing's new features coming online.

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Setting Up a Microsoft Exchange E-mail on an iPhone

Category: How To Tutorials  |  Permalink

Published: Thursday, September 17, 2009

This brief tutorial will help you walk through the steps of setting up an Infinity Arts hosted Microsoft Exchange e-mail account on your iPhone.

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SEO Critical to Business Success both Online and Off

Category: Marketing Tips  |  Permalink

Published: Thursday, September 17, 2009

Search engine optimization or SEO is critical to business success when driving customers to your website. The web management team at Infinity Arts explains why marketing budgets shortchanging SEO run the risk of shortchanging profits.

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Infinity Arts has launched a comprehensive redesign for CyGene Labs, the world’s leading provider of personal DNA analysis. Already a quality presence on the web, CyGene Labs’ new site includes layperson friendly articles, colorful graphics and a revamped homepage that is easy to follow and takes the complicated science out of understanding the benefits of personal DNA testing.

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About this Page: Our Blog features News, events and happenings with Infinity Arts and an assortment of tips, tutorials and more on web industry, design techniques and development guides. See articles on Adobe PhotoShop & Flash plus scripting languages like ActionScript, ASP, .NET, SQL & AJAX.

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