Published: Tuesday, February 11, 2014
When done right, business cards can be an incredibly powerful branding tool in addition to making it incredibly easy for people to remember who you are and what you have to offer. The following business card tips will help you create a great business card that will help you capture your professionalism and attention to detail.
Go for a professional design. When creating your business card, it's important that you maintain a look that is consistent with the rest of your businesses branding. Avoiding blending in with the crowd by selecting a design that showcases your personal or professional brand. Research and hire a designer with a good reputation to help you create a polished design.
Opt for readability over creativity. While decoratively extravagant fonts can look very beautiful, they can at times be difficult to read. Instead, choose fonts that are simple and keep the font size large enough so that customers won't need to squint or take out their glasses to read your cards information.
Take time to select the right layout for you. Traditionally business cards are 3.5 inches by 2 inches. Keep in mind that opting for designs that feature an odd or die-cut shape can be difficult to store. Also, if you choose to print any information on the back side of your card, make sure that the information is vital.
Stay away from loud colors. While a pop of color is great for helping your business card to stand out, be sure that your card is standing out for all of the right reasons. Be sure to select a color that won't take away from your business logo or information. When it comes to text, it is always best to choose a dark hue like black, navy, or a very dark shade of gray.
Providing multiple ways you can be contacted. The bare minimum that should be included on your business card is: your name, phone number and an e-mail address. However, if space allows it, include your company name, address, website and even the logos of the social networks you are active on. The ultimate idea behind any business card should be simple and professional.
Triple-check for typos. Misspellings and errors are never good and can tarnish your personal brand. Potential clients may judge you on your business card alone, so it is absolutely vital that you pay attention to detail. If any of your business information changes, reprint your updated cards right away. Avoid handwriting updated info on the back of your existing cards just to save a few bucks. You should always strive to keep your business cards up to date and professionally presentable.
Always keep a stash of business cards on hand. Keep your business cards fresh and protected by storing them in a nice card holder. Keep a stash of cards in your car, desk, handbag and briefcase so that you always have your information available during any chance encounter that could lead to a business opportunity.
Avoid handing out cards to early. For most situations its best that you wait until someone requests your business card before handing it out. Offering your business card too early in a conversation, can come across as being pushy and being too forward. Instead, it is best that you build a rapport and then offer a card shortly before finishing your conversation. A nice way to segue is by saying "May I give you my card?" and hand the recipient your card with the words facing them. It is also good manner to show interest in any business cards that you receive by taking a moment to read it over before you put it away.
Using business cards to remember names. If you are attending a meeting and have just exchanged cards with other attendees, it helps to place the cards on the table in front of you so you can easily remember names and distinguish who is speaking.
We hope that these tips will help you to showcase your business through your business cards. For more great information and online marketing tips, be sure to stay tuned for our next upcoming blog. If you would like to speak to one of our knowledgeable consultants regarding our SEO management and PPC management services, please contact us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 today.
Published: Wednesday, February 5, 2014
As a business owner there will come a time where you will have to consider how social media can be used to boost your business's performance. Today we'll be providing you with some great tips on ways that Instagram can be used to promote your business.
As the old saying goes, a picture is worth a thousand words. If you have a product that can be displayed in a visually dynamic way or if you offer a service that can be dramatically captured in photographs that capture and highlights them, then Instagram just may be of great use to you. If you can figure out a way to translate your passion or the benefits of the products you offer through a visual image, you have the ability to open a great door of opportunity. People love to look at interesting images, so if you can draw an audience in through your images, you can end up with a truly great advertising campaign.
Gives customers a chance to see the inner workings of your business. It's human nature when it comes to wanting to know what's going on behind the curtain. Sharing images that offer a behind the scenes look at your business can really go a long way toward building a stronger rapport between your work and the people you are offering it to. Instagram offers a powerful way to intrigue and fascinate potential customers and clients by creating a photo of a product being made or an image of a service you offer being performed.
Boosts customer participation. After you've built a good amount of followers, the door for encouraging them to participate opens. Through your images and hash tags, you can encourage your followers to share photos of themselves using your products or services. When it comes to social media it's all about being social, so being able to share these types of fun exchanges with your followers and customers boosts your chances of increasing sales and growing your social circle.
Using Instagram to build your business's personality. Combined with other forms of social media, Instagram should become an intricate part of building your company's personality. The right images for your business can help to go a long way in crafting your persona. Never underestimate the value in letting your personality shine to your customers and clients.
Building trust with your customers and clients. Instagram gives business owners a chance to literally put a face on your efforts and brand. This helps to build confidence in your business and reinforce trust amongst you and your customers. Reinforcing trust can help you develop more sales and produce more happy customers.
Promoting your special events. If you have an upcoming event that you are planning to attend or if you are about to host your own special event, Instagram can be an incredibly beneficial tool for drawing support and interest in attending. The event should be documented before, during and afterward with fun Instagram photos to share. Concentrate on creating images that not only contain yourself, but that also incorporate customers or other business associates. Followers who couldn't attend won't feel like they are missing out and the images will help to boost their interest in attending other upcoming events.
The opportunity to go viral. Take some time to think of really fun ways to take images. Think about company mascots, pets, adorable babies or animals doing funny things around your place of business or logo. For example, in today's social media age, all it takes is sharing one incredibly cute photo of a kitten to generate tens of thousands of leads with the potential to boost sales and customer relations. If you can create an image that goes viral, you've gained an incredible boost in exposure to your business.
With a nice dose of creativity, a plan and the appropriate social media platform, you have the potential to grow your business in new ways. For more information on our online marketing services, please get in touch with a member of our knowledgeable team today. Our consultants can answer all of your questions regarding our SEO management and PPC management services. We can be reached at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.
Published: Friday, January 31, 2014
When it comes to emails, there is one element that is often times overlooked - the email signature that you use at the bottom of your emails. Email signatures are your final opportunity to leave a lasting impression on your readers. Your email signature line is important and should be thought of as an additional opportunity to standout and shine. Get the most out of your email signature by avoiding one of these five common mistakes:
Listing out every possible way that you can be reached. Including a way to reach you is one of the most vital items to include in your email signature. However, listing out multiple phone numbers, email addresses, websites or social media networks can be viewed as being overwhelming, confusing and even desperate to your readers. Instead, use your signature to let your readers know what the quickest way you can be reached is. Don't include an address in your signature unless you have an actual physical retail store or office where you can be visited at. As far as your social media networks, only include one or two icons from the networks that you use most frequently.
Using an image for your signature. There are email providers or devices that feature a default setting that can cause images in emails to be blocked. If your signature is designed using an image that includes all of your contact information, there is a chance that some of your recipients won't see it. If you feel compelled to use an image, be sure to use alt text behind your image. This will allow your information to still be seen if the image is blocked for whatever reasons.
Forgetting about small screens. It's safe to say that a huge portion of emails are being read on readers mobile devices. Since our thumbs are the new mouse when it comes to mobile devices, it's important that you design your signatures to be easily accessible. If a portion of your readers avidly checks their emails via phone, be sure your links can be easily viewed and clicked on.
Adding in non-sense information. It obviously makes sense that if you have a blog or online business that you want to boost your sites performance. Including a link to your site in your signature is a great idea; however, be sure that your site content is actually relevant to the person(s) that will be receiving your email.
While traditional signoffs like: "Sincerely," "Take Care," etc... are reasonable ways to close your emails, they won't get you noticed. Instead, consider incorporating a bit of your own personality in your signoffs. Letting your personality shine through, adds a special touch and allows your readers to see you in a more personable light.
These simple tips are sure to help you create a better optimized email signature that will impress and stand out. For more great information on ways online marketing can be used to improve your business, stay tuned for our next blog or contact us directly at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to speak with knowledgeable consultant regarding our SEO management or PPC management services.
Published: Friday, January 24, 2014
If you feel like you've been spending countless hours working on your social media campaign and have only garnered a handful of results, then this article may prove to be a valuable source to help you streamline your social media marketing strategy and to help you achieve your goals.
Creating realistic goals. When it comes to creating your social media strategy, the most important thing to focus on first is your goals. It's best to set a goal that is realistic and easy to measure. If you own a business that frequently sells 30-35 cases of a particular product per day, try starting off with the goal to sell 40 cases of that particular product each day. Adding on 5 or 10 sales is far more realistic and do-able than adding on 40 sales. Having a more realistic goal, will also make it easier for you to measure your success.
Research ways that you can help to better understand the wants and needs of your customers. After you have set your goals, it's time to do some research. Take a look at what you are selling and really get to understand what your target audience is. Put yourself in your customers shoes and try and think about ways that you can help them with their needs. Whether it's improving content on your site, or improving the product or service you sell, good research will allow you to tailor your services to your exact target audience and potentially boost your sales.
Know your traffic sources. As you work to meet your new goals, it's vital that you know where your traffic is actually generated from. Knowing exactly where your traffic stems from will play a huge factor in the way you utilize social media to maximize your goals. Consider implementing your social media strategy for a month or so and then compare those results to the month prior using Google Analytics. Analytics will let you know which social networks really drive your website traffic allowing you to better understand where your efforts should be focused.
Develop your content strategy. Using the above tips and suggestions, it's time to take all of the information you've compiled and turn it into informative and helpful content that your target audience will appreciate. It's best that when you begin to create your content that you make a list of ideas and concepts. As each concept begins to develop, add it to a content calendar to help you keep track of when you are posting and to also line up your posts with ongoing trends. As you begin to execute your social media strategy, the content you publish should help your customers and in turn help you obtain the goals you've created.
If you've come to feel that your social media efforts have yielded few results, take a shot at refining your strategy through the use of the above four steps. Monitor what you do and take note of where your successes are and where attention is needed more. For more great information on online marketing and ways that SEO management or PPC management can help your business, please get in touch with one of our knowledgeable consultants at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 today.
Published: Thursday, January 23, 2014
Yelp is widely known and accepted as one of the most used and trusted online search and review services among consumers, therefore it's vital that businesses don't ignore it. To help you make the most out of their ranking system, we've compiled a list of factors that play a role in the growth of your profiles ranking on Yelp's internal searches.
Make use of your entire business profile. Yelp values profiles that have been filled out to the greatest extent possible. By taking advantage of something so simple, you will easily help to boost the ranking of your site on Yelp. Provide as much information as you can, from your company hours, website address pictures, business description and more.
Don't hesitate to ask for reviews. While it is against Yelp's terms of service for business owners to take part in review trading scams, it's important to know that there is nothing wrong about asking your customers to consider leaving a review of your businesses performance so long as you aren't pushy about. Granted it is only best to request reviews if you are confident that the feedback will be positive in nature. Consider including a Yelp badge/widget on your website for direct access to your profile on Yelp or include information on where your customers can find your profile in your marketing materials.
Prevent good reviews from being filtered from your profile. One of the biggest complaints that Yelp receives are regarding the number of positive reviews left by actual customers, often being hidden behind the company's review filter. This happens due to Yelp's unique algorithm filter that tries to prevent fake reviews simply by sorting out the users that have not completely filled out their personal profiles, lack friends and have only left a single review for one business. In order to try and prevent or remedy this, business owners can reach out to their customers to let them know that their reviews aren't being seen and that by filling out their profiles more completely and reviewing other businesses the issue can be easily resolved. As the users' engagement on Yelp increases, the reviews that were once filtered will become public.
Respond to your reviews. In addition to thoroughly completing your business profile, Yelp also rewards business owners that are frequently active on their profile. One of the best ways to be active is by taking the time to engage with your customers by responding to their reviews with genuine feedback.
Consider offering a Yelp Deal. Offering an incentive encourages potential customers to visit your store in addition to boosting the visibility of your company's profile in Yelp's search results. Yelp Deals function similarly to that of Groupon or Living Social, but does not cost anything upfront. Instead, Yelp retains a small percentage of the money generated by your deal sales.
Published: Monday, January 20, 2014
When it comes to the thousands of videos uploaded to YouTube every day it's hard to stand out. Out of those thousands of videos uploaded on any given day, only a small portion of them will actually go on to attract thousands, millions and in very rare cases, billions of views. But what's the key to getting your videos to attract and gain views? Even if the video you created used top-notch production values and cost you a bundle of money to produce, there are still a multitude of common reasons why some YouTube videos will fail to attract an audience. Here are some of the more common reasons they fail:
They have been poorly produced or are simply just hard to watch because they are boring.
The use of unoriginal content that does not stand out from the competitors.
The video was not properly created to cater to its target audience.
The video lacks content that is informative or entertaining and basically serves no purpose to the viewer.
The video goes on for far too long and fails to continue to maintain your viewer's attention.
A lack of visually compelling imagery. Viewers look to videos because they want the imagery in partnership with the information otherwise they'd be listening to a podcast or reading a blog. Try to come up with fun creative ways to make your videos visually compelling.
The video is lacking a descriptive title and utilizes poorly selected tags or keywords. This ultimately makes it very hard and in some cases, impossible to find your videos using YouTube's search feature or search engine.
Lack of promoting or advertising to try and boost your video's exposure.
The receipt of "dislikes" or negative comments shortly after uploading your video. Viewers who stumble upon the video after these "dislikes" or negative comments are more likely to be driven away and find the video not worth the time to watch due to them.
Now that you are more aware of some the reasons why many videos on YouTube fail to draw the attention of an audience, you'll have a better idea on how you can avoid making these mistakes during the creation of an upcoming video. Remember, to take time to really think and plan out the imagery, information and goals of your video. The more precise you are the better your video will be. Don't worry about everything falling perfectly into place during the filming of your first few videos and instead realize that your skill and experience will develop over time.
We hope that this post will aid you in your future video productions. For more great information on online marketing and how SEO management or PPC management could work for you and your business, please get in touch with us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to speak with a knowledgeable and highly skilled consultant.
Published: Wednesday, January 15, 2014
Online ratings and reviews are among the most influential source of information for consumers looking to make online or in-store purchases. In today's market, customers won't hesitate for even a split second to stop and do their research when a certain product or service has caught their interest. In a strong e-commerce world, customers have come to rely less on the advertisements they see and instead rely heavily on online search results and opinions. When it comes down to it all, reviews signify validity, so it's vital that your business secure a presence on online review sites and forums. To help you we've put together a few simple tips to help you get started with online review sites.
Get yourself out there. If you don't already have your business listed on all of the major directories, it's time that you do. Make sure that you are on the most well-known consumer review/social sites such as: Angie's List, Yelp, Yahoo Local, Facebook, Google+, etc... Pay added attention to Facebook, Google+ and Yelp by creating robust pages that include imagery, videos and detailed business info. Also consider posting your profile on industry-specific/focused review sites. If your business has multiple locations, it would be wise to create individual pages for each location so each location can develop its own local voice and presence.
Don't be afraid to encourage your clients and customers to speak up. It should go without saying that you should always maintain a stellar level of products and services to your customers. Outstanding service is the most natural inspiration for positive reviews. Another great tactic to encourage your customers to write reviews, is by including web links to some of your online profiles through customer receipts, online invoices, or even in your e-mail signatures.
Deal with your negative reviews. Any business owner will tell you that there's no way to escape the receipt of an occasional negative review. How you handle it is what makes all the difference. The best thing you can do is to simply apologize and try to make things right. While criticism might sting, it's better to your show your customers that you genuinely care and appreciate their business. Responding to negative review in a pleasant and constructive manner, not only benefits the customer who reviewed your business, but also showcases to other readers that good customer service is important to you.
Take advantage of reviews as an indirect selling tool. As we mentioned earlier, new potential customers trust and search out online reviews. Why not make it easier for them to choose you by simply adding "Testimonials" tab on your current website, so that customers have the information right at their fingertips.
If you are trying to sell a product or service, it's vital that you realize how significant a role that online reviews will play for your business. We hope that these simple tips have helped you to beef up your business's online review site presence in addition to boosting your businesses performance. For more great information on online marketing tips, be sure to stay tuned for our next upcoming blog post. Also feel free to contact us directly at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to speak with an online marketing professional to have all of your questions regarding marketing, SEO management and PPC management answered.
Published: Monday, January 13, 2014
When it comes to effective business marketing, it's important that business owners realize that there is no such thing as a one-size-fits-all formula for successful marketing. Ultimately, figuring out what will work best for you and your business comes down to staying up with the times and sticking to your list of defined marketing goals and strategies. Experimentation is everything and is vital to discovering what works best for you and your business. Here are four simple steps that should help you to discover what strategy will work best for your business.
Clearly define your target audience. Take time to sit down and really think about the people who use your products and or services. As a business owner there is undoubtingly an abundance of duties and responsibilities constantly on your mind, so it can be easy to overlook the people who use and need your product. This is why it's vital that you take the time to put yourself in your customers' shoes to better understand your customers' wants and needs. In doing so, you'll be able to more clearly establish who your target audience is and what they expect to get out of a product or service like yours.
Establish when your customers will want or need your product the most. Keeping up on the latest news and trends is one way of determining when your product or service is wanted or needed most by your customers. Additionally, assessing your own personal sales records or keeping track of your websites traffic and conversions through Google Analytics is a great way of understanding when your customers are looking for your products or services the most. Try to compare and match your records to any corresponding trends in the news as a way of supporting your marketing strategies.
Be at the right place at the right time through unique marketing strategies. Think of unique ways to market your product or services. Consider guerilla-style marketing tactics and post signs or flyers in areas or local businesses where your target audience can be found. If you have a little cash to invest, consider partnering up with a vendor or business to advertise your product. There are tons of possibilities and options to consider when it comes to marketing, so don't go crazy trying several of them all at once. Instead, narrow your focus down to one, possibly two, that you think will be the most effective for your business.
Grow your idea. As you work on your marketing strategy, it is possible that you might lose excitement over your original idea. In a scenario like this it's important that you don't worry and instead simply take a few steps back or even start creating a new plan altogether. Your marketing strategy should be something that you are happy with and excited to implement. The better and more confident you feel about your strategy the more likely it is to work for you.
At Infinity Arts we are passionate about assisting businesses, both large and small, to get off their feet and rise above and beyond their previous expectations by accomplishing new goals and new levels of success. For more information on great tech and marketing tips, stay tuned for our next blog. Feel free to get in touch with our online marketing experts to learn more on how SEO management or PPC management can benefit you and your business today.
Published: Wednesday, January 8, 2014
Are you beginning to consider the option of turning your hobby in to a full-fledged business? There can be a tremendous amount of joy when it comes to earning income from doing something you truly love, but it is extremely important that you take the time to really think about what you want from yourself and your business. Here are five simple ideas to keep in mind as you are getting started.
Set goals. One major way to begin to tackle the shift from hobby to business is by setting clear and defined goals for you. Your goals should be unique to you and can be as simple as striving to reach one sale each month or a goal as large as getting three or more wholesale orders by the end of the next month. However, be sure to avoid setting goals that are too high and instead set goals that are achievable, flexible and scalable. This will make it easier to know exactly what you need to do in order to meet your goals and will allow you to shift the parameters of your goals in order to help you meet them. As time moves forward, keep raising the levels of your goals.
Stop and really think. When it comes to turning your hobby and passion into a full-fledged business, stop to ask yourself if you're truly ready to make that leap. Running your own business can be incredibly demanding and it's important to take into consideration the effect it can have on a hobby that once served as a creative and stress relieving outlet. If you aren't willing to invest the time and effort that your new business needs and are still treating it as a hobby, your new business will likely flounder.
Get ready to take on different personas. From administrative work, customer service, advertising, paying bills, and more, operating your own business will involve the need to play the part of multiple roles in your business. One of the biggest challenges people face is finding the appropriate balance between creating and managing the functions of your business. This is another important factor to consider and should be handled objectively and with your goals in mind.
Understand that success is subjective. Whether your goal is to make one sale a month or to achieve a large wholesale order each month, it's important to know that you and only you can define what success means to you. Avoid measuring your success with someone else's. While it can prove to be difficult avoiding this, it's absolutely vital that you stick to your definition of success.
Never forget to stop and have some fun. Your passion and love for your hobby is what has led you to create your very own business. There's no doubt that running your business will at times be challenging, so it's important that you don't forget where your inspiration and love came from. While getting your own business up off the ground is indeed hard work, make sure you stop and incorporate a little fun in your everyday routine. Go for a walk, work on a fun new idea, or invite a friend over for coffee. Refreshing breaks will help to de-stress and remind you to have fun.
We hope that these tips will help you on your journey to running your own business. Stay tuned for more great articles on business and online marketing tips, or get in touch with one of our knowledgeable expert professionals regarding our SEO management and PPC management and how it can help boost your new business. Call us at 1-951-541-9304 or toll free at 1-866-734-9946 today.
Published: Friday, January 3, 2014
With the rise of multiple social media outlets growing in popularity as a vital tool and asset for business marketing, it can be quite easy to forget that YouTube isn't just for watching clips of funny mishaps, cute puppies or the latest music videos from your favorite musicians. If used and taken advantage of properly, it can prove to be a lucrative outlet when it comes to your existing clients in addition to new prospective clients. YouTube gives business owners an opportunity to showcase their content, knowledge and brand to a larger audience. However the trick to having a video sharing network like YouTube work to your advantage is to know how to use it in the most engaging way you can. To help you accomplish just that, we've compiled a list of strategies to assist you.
Starting with the basics, take advantage of the tools that are directly available to you through YouTube. YouTube allows you to include information such as a title, description, and tags (keywords). Make the most out of these areas by providing a precise keyword rich title that relates specifically to the material of your video, in addition to a detailed description about your video that also includes links to supplementary information. Also be sure to provide relevant tags that pertain directly to the content of your video.
Incorporate a call to action on your video. When you create your videos you should keep in mind ways in which you will engage your audience and encourage them to like, rate, comment and share your videos in addition to clicking. A great way to incorporate a call to action in your video is by ending your video with a simple message asking viewers visit your link/site for more information.
Begin promoting your videos by starting with the people you know. These people should be your friends, relatives, customers and clients and are your best source for getting your video off the ground. Ask these people to view your video(s) and share them with their own online friends.
Get in board with other mainstream social media outlets like Facebook, Twitter, Google+, Pinterest, etc... If you do not have an existing account on these social media platforms, it's important that you not only create an account, but that you strive to be an active participant and spokesperson for your business through these platforms. Utilizing your presence through these other outlets to promote your videos will only help to maximize your business' exposure.
If your company's website has a blog, don't hesitate to incorporate your own videos into your blogs. The articles will serve as a great way to supplement the content of your videos and will also serve as a valuable link that can be incorporated with the call to actions of your YouTube videos.
Share your videos with your existing clients and customers through your weekly or daily business newsletters and emails.
Look into utilizing public relations techniques like press releases to get in touch with bloggers, editors, or reporters in an effort to produce free press/exposure. Target blogs and individuals that cater to your target audience.
Do your research and get in touch with other companies with successful YouTube channels that target your same audience but are not in direct competition with you. When you reach out to these companies, try to negotiate with them to create a video collaboration as this will help both business's to capture the attention of new viewers and subscribers.
If your company uses brochures, catalogs, or other forms of sales materials, be sure to begin promoting your YouTube channel on these materials in addition to your existing traditional advertising methods.
If you have the budget and room for experimentation, look into the idea of using keyword advertising on Google, Yahoo!, Bing or Facebook. Keyword advertising helps to get your video to show up higher in the results of user searches for key terms and phrases that you specify. This type of advertising helps to get your information directly out there to your target audience.
When creating and setting up your videos and YouTube account, take the time to create something that you are truly proud of and that you yourself would be inclined to watch. Never rush quality, take your time, do your research and have fun being creative and informative. For more great information on online marking tips and other ways you can boost your company's exposure and online presence, get in touch with one of our knowledgeable and highly skilled marketing consultants today at 1-951-541-9304 or toll free at 1-866-734-9946. Our consultants can answer all of your questions regarding SEO management or PPC management and how it can help your business.
Published: Tuesday, December 31, 2013
Whether you are already a big fan of Pinterest or you are just beginning to use it for your business, we’ve pulled together a few simple tips to help you boost your Pinterest following.
Published: Monday, December 16, 2013
There's are tons of tips out there that can help you boost your social media skills. Of those skills, one of the most valuable to have is great communication. Here, we've come up with a few simple pointers to help improve your communication skills via social media.
Published: Thursday, December 12, 2013
To help business owners, we’ve created a list of five tips that businesses can put to use to better inform and keep in touch with their customers.
Published: Wednesday, December 11, 2013
With just a little bit of work and focus, a business of any size has the potential to turn a one-time customer or casual fan into an influential promoter and repeat customer. When it comes to social media, there are many ways that a company can better utilize their social media presence into an effective marketing tool.