Published: Wednesday, December 04, 2013
For small businesses, Twitter has the power to be an incredibly useful tool. Twitter can be used as a way for business owners to stay on top of what's going on in the world, in addition to helping them connect with their key target audience on a daily basis. By taking advantage of such a great free tool, small business owners can greatly boost their exposure and gain new customers and potential leads. To help you take advantage of everything that Twitter has to offer, we've put together a list of tips to help small business owners get the most out of the time they spend on Twitter.
Create a presence. After you create a Twitter account, be sure to find or create a great image that's reflective of your business. This is the picture that should be used as your profile photo. After you've found a great profile picture, take the time to write up a great profile description that lets your followers know what your business does. If you have a website, make sure to include your sites URL in your description.
Get in touch with your customers. If you are currently using or have used email marketing, you can utilize your list of email addresses to get in touch with and engage your customers on Twitter. You can also search for potential customers by searching Twitter with hashtag phrases that are related to your business or business interests. From there you follow like-minded individuals that share your same interests.
Pay attention and listen. Twitter gives you the ability to find out all kinds of info on the culture or area that you're interested in. By taking the time to really listen to your customers, you'll be able to tailor your business around the needs and wants of your client base.
Figure out your social media goals. Are you looking for more followers or are more interested in having people engage with your content. Or are you looking for potential leads, sales or a boost in traffic to your site? By establishing your goals, you will be able to craft better targeted content for twitter. For example, if you are interested in increasing your sales, it would make more sense to post about any deals or special offers that your business is running. But if you are looking to increase traffic to your site, it would make more sense to tweet links to content that has been published on your site.
Experimentation. Don't be afraid to experiment with your audience. The more you know and engage, the easier it will be for you to find your voice and personality, in addition to what works best with your followers.
For more great information on online marketing or for assistance with SEO management or PPC management, be sure to get in touch with one of our highly knowledgeable consultants today at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.
Published: Wednesday, November 27, 2013
Since its inception, Pinterest has become a valuable tool for many small businesses that are looking for unique alternatives to driving up sales or connecting with their potential clients. As with any other platform, being active on Pinterest has to potential to improve a small business performance as far sales, but also has the potential to boost their rankings on search engines. To help you better understand how Pinterest can be a great asset for your business, we've compiled 5 tips to boost your visibility through Pinterest.
Make your website more "Pin" friendly - Avid users of Pinterest likely utilize a downloadable "Pin It" widget for easy access to pinning items to their personal boards. A great way to encourage customers to "pin" your company's content is by having a "Pin It" button on all of your sites content. These "Pin It" buttons are similar to the buttons that enable users to share content via Facebook or twitter.
Creating organized content - One of the great aspects of Pinterest is that it allows users to create themed boards. Any business that utilizes Pinterest should take advantage of this by creating theme specific boards around their organized content. This makes it much easier for other users of Pinterest to find and browse all content related to their specific interests.
Branding your pins - while it may seem like a tedious task, it is actually best to take the time to brand any and all of your photos that are being uploaded to your Pinterest. By adding your logo to your photos, users that share your photos, will in turn be sharing your logo, which ultimately promotes your brand. However, incorporating your logo to any images should be done with tact. A subtle log in the corner of an image is much more tasteful and resonates with Pinners better than an image that features a huge watermark over the entire image.
Provide shopper friendly info - Each individual "Pin" has an area where the pinner can share information or comments regarding their "pin". This is a tool that should definitely be taken advantage of by providing using information about your products or services. Providing a small amount of detailed information will help to entice users to click through your "pin" and drive traffic to your site.
Engage with the pinning community - As with any other social media platform, it is vital that business owners put aside time to be active participants among their online social community. The same rule of thumb applies to Pinterest. Don't simply follow people just to get followers in return, strive to be actively involved in a sincere way. This can be done by re-pining other users content that is relevant to your boards, answering user questions about "pins" on your board, or even commenting on other users content.
We hope that this article has come to help you think of Pinterest as another tool for creating broader and richer relationships with your current and potential customers. For more great information on online marketing tips, stay tuned for our next blog article. If you have any questions regarding our SEO management or PPC management services, please be sure to get in touch one of our highly knowledgeable marketing consultants at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.
Published: Wednesday, November 20, 2013
When it comes to email marketing, it's important to avoid poorly designed, targeted or timed emails. As with any company, potential customers respond to relevant and carefully crafted messages that strike a chord with them and spark an interest or desire to learn more about your products or services. To help you create great marketing emails, we've listed three things to avoid doing in your campaign.
Poor designs or images. Avoid using boring stock photos or old outdated images. When it comes to any images or designs that you choose to use in your email marketing campaigns, be sure to select images that are vibrant and eye-catching that showcase your products or services in a manner that brings life to your brand. When it comes down to it, make use of whatever visual assets that you have to help make your emails look wonderful and intriguing. Visually appealing emails that are consistent with your online store or business content, provides a much more welcoming effect for subscribers.
Overdoing frequency. If not done with great care, email marketing has the potential to become overbearing to your email subscribers. Therefore, it is absolutely vital that you avoid emailing your subscribers multiple times a day. It is also good practice to give your subscribers an option to decide how often they will receive your emails or newsletters from the moment they sign up to be a subscriber. This can easily be accomplished by providing them with an option to get messages on a daily, weekly or monthly basis via your online sign up form. The frequency of your emails should always match your customers' preferences and if they ever do look into unsubscribing from your emails, be sure to include an option to reduce the frequency of your emails.
Depending on what type of product or services you are selling, you could also tailor the frequency of your emails by asking subscribers if they would like to be notified about particular items, changes, sales or specials, etc...
Sending out irrelevant emails. Take the time to ensure that the emails you are sending are personalized and appropriately targeted to the right audience. This is another reason why it is great to take advantage of the initial subscriber signup form. The signup form gives you an opportunity to ask people what topics or products they are interested in and if they would like to receive emails pertaining to them.
For more great information regarding great online marketing tips, be sure to stay tuned for our upcoming blog articles. You can also get in touch with one of our highly knowledgeable and experienced staff members for more information regarding our SEO management or PPC management services at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.
Published: Friday, November 15, 2013
In our last blog article we introduced you to a couple of ways that you could take advantage of social media and potentially use it to generate quality leads for your business. In this article, we will be sharing with you two more great ways that you can build leads through social media outlets.
Utilizing Facebook Advertising. Facebook ads provide users with a multitude of options when it comes to fulfilling a variety of goals, one of which is generating leads from a very specific audience that is tailored to your needs. In particular, Promoted Posts provide an engaging platform on Facebook that highlights specific content in the newsfeed of your target audience.
When it comes to Facebook, you can easily build and bolster the trust of other Facebook users by providing and consistently distributing quality content and by frequently engaging in conversations with your customers or potential clientele. With the use of Promoted Posts, users now have the ability to highlight high quality content from their Facebook page or from their websites. This great feature will boost your exposure and introduce your post to other users that have similar interests.
A great way to get the most out of the click-through from a Facebook user is by utilizing a signup form that reveals the content on either your website or on your Facebook tab only after a user provides any required information that you have defined. This can range from an email address to simply providing a geographic location. The more you know about your customers, the more you can tailor and personalize your business practices to suit your target audiences.
Host Google+ Hangouts. Google+ Hangouts provide businesses with a great way to communicate directly with their audiences online and in real time. As a business owner, you should consider the idea of hosting a group hangout that centers on your offerings as a business. This provides your audience with a unique opportunity to provide value and, most importantly, to deliver the face behind your business. These types of hangouts are a beneficial source for leads: customer service sessions, interviews with experts or leaders, giveaways and contests and even free product demos.
You can arrange to have your Hangouts be open for anyone to join in on the conversation or limit the discussion to a small focused group of individuals. Whichever you choose, select the best approach suited for your goals. Before your Hangout begins, define exactly what you are looking to achieve from your hangout and provide details on how you plan on connecting with your audience before, during and after your event.
To get the most out of your hangouts and to develop leads, encourage and provide ways for your guests to interact with your business, ways to learn about what you have to offer, and how to get information or tools they need to make informed decisions. It also pays to record your Google+ Hangout session and post it to YouTube to boost exposure. After your hangout, provide links to the products or services discussed and also include these details in the description of the YouTube video for easy reference.
These are just a few suggestions on ways that you can take advantage of the many untapped opportunities to gain leads available through social media. For more great information on online marketing or for assistance with SEO management or PPC management, please get in touch with one of our highly knowledgeable consultants at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to have your questions answered.
Published: Wednesday, November 13, 2013
Are you unsure about ways to use and focus your efforts on generating leads through social media? Social media has the potential to generate nearly double the amount of marketing leads that might come from trade shows, telemarketing, direct mail, etc... If you're beginning to looking into ways you can generate leads from social media, this article may be of great use to you.
Hosting Twitter Chats. For those who may not be familiar, Twitter chats are most often a scheduled discussion that is hosted by a particular Twitter account. Each individual Twitter chat will utilize a particular hashtag that is unique to the discussion at hand and allows users to easily follow the conversation even though topics can change with each discussion.
Due to the fact that there are many focused communities that frequently participate in Twitter chats, they can easily become a great place to develop relationships with your clientele and potentially gain leads.
There are two easy ways to participate in Twitter chats. The first way is by simply joining an existing chat that is specifically related to your industry. The second way is by creating and hosting your own Twitter chat. Whichever route you choose for you, be sure to select or create a chat that is relevant to both you and your customers so that you can gain visibility and increase your exposure with the right people.
Lastly, build relationships with individuals that were actively engaging during the chats by following them on Twitter. As you build relationships, be sure to not oversell, spam or over-tweet them. Wait for the right time in a conversation to discuss your business offerings.
Participating in LinkedIn Groups. Essentially, LinkedIn Groups consist of a wide variety of subject areas, each of which bring together professionals that share in these interests to discuss topics that relate to these fields of business. Just as with Twitter, you can either find potential leads by creating your own LinkedIn Group or by simply participating in existing groups that focus on areas of your expertise.
While you can easily join a multitude of groups, it is best that you select a few key groups related to your business and focus a concentrated amount of attention on these. Once you have selected a few groups, participate by actively posting your content or the content of others that is related to the topic at hand. It is also a great practice to actively partake in answering questions and providing thoughtful, helpful resources. This will ultimately help you to establish credibility and build lasting networks.
As you discuss and take part in these groups, keep an eye out for those individuals that continually ask questions regarding your line of work or for members that are simply looking for help. Answer their questions publicly by providing insight to their questions, and then follow up with them in a private message that is in-depth and answers their question in full. Offer your availability to chat more extensively with them via phone if need be. A phone call within the right context, like that of a LinkedIn intro, are far more likely to provide better results than a cold call when it comes to turning this conversation into a potential lead.
For more great information on ways to build great leads for your business, stay tuned for our next blog article that will provide you with information on two other great ways to utilize social media to generate leads. If you have any questions regarding any of our online marketing services or would like to speak with one of our consultants about our SEO management or PPC management services, please contact us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.
Published: Thursday, November 07, 2013
With businesses all over experiencing dramatic fluctuations in their Google rankings due to Google's many algorithm updates, it's vital that businesses be proactive in their SEO efforts. If this has happened to you, here are some simple things that you can do to prevent drops in rankings and/or regain your rankings.
Look into the cause behind the drop. If you have come to notice that your rankings only suffered minor drops in placement, it is much more likely that either your competitors have gotten ahead of you with their SEO efforts or that you have simple come to lose a previous advantage that you once had due to one of Google's many algorithm updates. However, if you notice that your keywords have completely dropped out of the rankings altogether, then it's most likely that you have been penalized.
In order to try and establish the cause behind your drop in rankings, it's best that you do some research and attempt to pull up a historical comparison in link building between your site and your major competitors. This should help to give you an idea of how much effort your competitors are putting in and if your efforts are stacking up to theirs. You can also log into your Google Webmaster Tools to see if there had been any warnings regarding your site; your webmaster tools will identify and inform you of any links that should be removed.
Create captivating content that is both unique and rich. When it comes to Google, it's all about providing users with the very best possible experience for every search. If your goal is to be on the first page of Google, then you need to put everything you have into writing the very best content that specifically relates to your keyword phrases. Your content should be both fascinating and useful, in addition to providing resources and links to pages (particularly pages on your own site) that can provide more information related to your keyword phrases. This content will get indexed by Google and will track the behavior of visitors on your site. The better the content, the more visitors will be intrigued by your site, thus resulting in longer visits.
Diversify your traffic sources. Don't only rely on traffic to your site from organic search results. It's important that you invest your time in building resources through other venues like social media, Google AdWords or other forms of advertising. By broadening your reach, you become less susceptible to major changes that may result from algorithm updates in future.
Put more into getting high quality links. Links are still considered to be one of the biggest drivers for SEO efforts, despite more recent reports about link building now being a "dead" SEO practice. Here's what is dead about link building practices: poor quality link building and spam link building. These spam or poor quality links have the potential to garner you penalties which in turn can ruin the standing of your rankings. Instead, invest in finding and using high quality links from a wide range of sources.
Keep calm and don't panic! As long as you put strong effort into building strong high grade links from a variety of quality sources, create strong, rich and compelling content, and only practice ethical white hat techniques, your site and its rankings have the potential to do well in the long run. Just remember to have patience and practice SEO efforts with high standards.
For more great information on how to improve your site's performance or for questions regarding our online marketing services, please contact us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946. One of our knowledgeable consultants is ready to assist you with all of your SEO management or PPC management needs.
Published: Friday, September 06, 2013
Over the past couple of years, we've come to see a variety of fluctuations in rankings when it comes to Google. While some sites were fortunate enough to see or experience any dramatic changes, other sites have experienced ranking that has dropped like a stone. If this has happened to your site, this simple guide can help you to understand why this has happened.
Competitors have picked up an advantage. When it comes to your competitors, it's hard to know how much time, effort or budget they have invested on their SEO efforts. For all you know, your competitors have been putting in an incredible amount of effort where as you are just simply not doing enough to keep up with them. When it all comes down to it, if you aren't taking the time to keep up or get ahead, then you will most definitely lose your ranking positions.
Recurring algorithm updates. For those who may not know, Google's algorithm is a unique program that is used to scan and evaluate what positions a website should merit for any given search query. It analyzes thousands of criteria on every website and decides which sites to attach more importance to. Google strives to regularly update their algorithm which has come to have a major impact on businesses. Even if you had an advantage over your other competitors, Google has the ability to reduce the way it values the kind of work that has been done. When it all comes down it, Google values high quality content and link building, so it's vital that businesses pay more attention to quality over quantity.
Penalties. More recent updates to Google's algorithm now has the potential to penalize sites for their SEO efforts if those efforts were made of low quality content and or spamming links. Now with penalties that can result in severe drops in ranking or even the complete removal of a site from Google's index, it's vital that businesses practice high quality SEO efforts. Like anything else, high quality work is where we find the most value and Google's latest algorithm updates prove this.
For more great information on how online marketing can help to boost your businesses success, please get in touch with a knowledgeable and highly experienced member of our marketing consultant's team at 1-951-541-9304 or toll free at 1-866-734-9946. Our consultants can answer any questions you may have regarding our SEO management or PPC management services.
Published: Friday, May 31, 2013
When it comes to hosting videos online, there are two major players that come to mind: YouTube and Vimeo. With over 800 million unique visitors per month and approximately 70 hours of content being upload every single minute, we, of course, all recognize YouTube as the biggest dog in the yard when it comes to video-sharing. However, Vimeo has plenty of advantages despite their smaller audience and it's important to know and understand which platform will work best to suit your needs and audience.
A Modest Community of Professionals - unlike YouTube's enormous audience, Vimeo offers users a smaller niche community of film enthusiasts. While they only receive around 70 million unique visitors each month, it's modest size produces a much more intimate and engaging community of viewers and users that are much more likely to appreciate your work.
Less Fluff - Let's be honest here, with over 70 hours of video footage being uploaded every minute on YouTube, it's pretty safe to say that every hour is not going to be something you'd like to watch. It'll be a lot harder for you to find a 30 second video of a man in a penguin suit dancing Gangnam style on Vimeo than it would be on YouTube. Plus, since there's less fluff, you're more likely to receive constructive criticism in your comments section.
The Streamlined Layout - Aside from the noticeable difference in video genres, Vimeo offers users a much more streamlined aesthetic when compared to YouTube. Videos on Vimeo are much larger and there is only a limited amount of "clutter" around the frame, so it really helps to make the video the primary focus of the website and nothing else.
Advertisement Free - The biggest perk of all for the viewers: no annoying banners or 30-second commercials before you've even had a chance to watch your video.
Password Protection - One really great feature that Vimeo has is the ability for users to password protect individual videos, allowing the user to easily share the video with friends before setting them as public. Unlike YouTube, a user can simply forward their video to a friend and provide them with that particular video's password in order to view it without need of a user account or the need to be logged in.
If you haven't given Vimeo a look at, be sure that you take some time to do so. Basic membership is Free, while other membership levels start at only $9.95 a month.
For more great information on online marketing, stay tuned for our next blog or get in touch with us at 1-951-541-9304 or toll free at 1-866-734-9946 where you can get in touch with one of our marketing consultants for more information on our SEO management and PPC management services.
Published: Friday, April 05, 2013
Believe it or not, Craigslist can actually be a really great tool to utilize for your business as it is a great way to advertise at absolutely no cost to you. Take a look at a few suggestions to help you get the most out of your Craigslist advertisement.
For more great tips on ways to improve your online marketing skills, be sure to keep an eye on our blog where you can find a variety of tips to put to use. You can also get in touch with one of our marketing consultants for more information on our SEO management and PPC management services by calling us at 1-951-541-9304 or toll free at 1-866-734-9946.
Published: Friday, February 15, 2013
Twitter is one of the most resourceful and popular tools available for business owners to connect with their audience. It allows business owners to share engaging information, content and even an opportunity to provide another level of personal customer service. To really take advantage of such an amazing free tool, it's important that you strive to make each tweet the best it possibly can be. These six simple steps are sure to help you compose the best tweet you possibly can.
Include a link. Providing content that's related to your area of expertise is one of the main purposes of Twitter. However, it isn't always easy to fit everything you want to say into a single tweet. Due to the 140 character limit, utilize your tweet as a way to introduce a link that will lead your audience to a page with more detailed information on the subject at hand. When you do include a link, strive to place the link in the middle of your tweet, as research shows that these types of links tend to have the highest click-through and re-tweet rates.
Leave a little wiggle room. While tweets are only limited to 140 characters, it's important that you sometimes strive to create tweets that are under 120 or even 100 characters. This extra space allows your followers to re-tweet your message in addition to their own comment. This ultimately encourages audience engagement and ongoing conversation.
Be short and to the point. If you have a long message that you're trying to condense, it will likely end up looking like muddled jargon due to excessive abbreviations. Instead, try to condense your point into a legible tweet.
Start a conversation. One thing that users will often forget is that Twitter is a place where real-time engagement and conversation can take place. When including a link that leads to additional content, it's not necessary to include the title of that content in your Tweet. Instead lead with an opinion or a question that pertains to the content in the link you provide.
Show some hashtag love. When tweeting, the use of a relevant hashtag in your tweet will allow your information to be broadcasted not only to more people, but also to the right audience. Hashtags allow your tweets to show up in searches related to the content you're providing, which ultimately broadens your reach beyond those that are already following you and opens the door to you being discovered.
Give credit where it's due. Most often, accrediting sources isn't a common practice on Twitter. However there is one key benefit: giving credit to the original author or person who inspired your idea, the person in question will be notified. Granted this doesn't mean that you'll get a re-tweet or a response from the person in question, but you can be sure that they at least are aware of your presence and that you find value in their content.
For more great information on how engage your customers or target audience through online marketing, be sure to stay tuned for our next blog or simply get in touch with us at 1-951-541-9304 or toll free at 1-866-734-9946 where you can speak directly with a marketing consultant about our SEO management and PPC management services.
Published: Friday, November 02, 2012
This week, we'll be sharing a few more simple user friendly tips to help you stay on top of current Facebook trends.
Published: Friday, October 12, 2012
Being seen and heard on Facebook isn't as easy as it sounds. Here you'll learn a few simple ways on how you can grow not only your audience and their intereaction, but your exposure as well.
Published: Wednesday, October 03, 2012
This detailed tutorial guide will walk through setting up your Infinity Arts POP3 email account on an iPhone or iPad device.