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What to Do When Rankings Drop

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Category: Marketing Tips  |  Permalink

Published: Thursday, November 7, 2013

With businesses all over experiencing dramatic fluctuations in their Google rankings due to Google's many algorithm updates, it's vital that businesses be proactive in their SEO efforts. If this has happened to you, here are some simple things that you can do to prevent drops in rankings and/or regain your rankings.

  1. Look into the cause behind the drop. If you have come to notice that your rankings only suffered minor drops in placement, it is much more likely that either your competitors have gotten ahead of you with their SEO efforts or that you have simple come to lose a previous advantage that you once had due to one of Google's many algorithm updates. However, if you notice that your keywords have completely dropped out of the rankings altogether, then it's most likely that you have been penalized.

    In order to try and establish the cause behind your drop in rankings, it's best that you do some research and attempt to pull up a historical comparison in link building between your site and your major competitors. This should help to give you an idea of how much effort your competitors are putting in and if your efforts are stacking up to theirs. You can also log into your Google Webmaster Tools to see if there had been any warnings regarding your site; your webmaster tools will identify and inform you of any links that should be removed.

  2. Create captivating content that is both unique and rich. When it comes to Google, it's all about providing users with the very best possible experience for every search. If your goal is to be on the first page of Google, then you need to put everything you have into writing the very best content that specifically relates to your keyword phrases. Your content should be both fascinating and useful, in addition to providing resources and links to pages (particularly pages on your own site) that can provide more information related to your keyword phrases. This content will get indexed by Google and will track the behavior of visitors on your site. The better the content, the more visitors will be intrigued by your site, thus resulting in longer visits.

  3. Diversify your traffic sources. Don't only rely on traffic to your site from organic search results. It's important that you invest your time in building resources through other venues like social media, Google AdWords or other forms of advertising. By broadening your reach, you become less susceptible to major changes that may result from algorithm updates in future.

  4. Put more into getting high quality links. Links are still considered to be one of the biggest drivers for SEO efforts, despite more recent reports about link building now being a "dead" SEO practice. Here's what is dead about link building practices: poor quality link building and spam link building. These spam or poor quality links have the potential to garner you penalties which in turn can ruin the standing of your rankings. Instead, invest in finding and using high quality links from a wide range of sources.

  5. Keep calm and don't panic! As long as you put strong effort into building strong high grade links from a variety of quality sources, create strong, rich and compelling content, and only practice ethical white hat techniques, your site and its rankings have the potential to do well in the long run. Just remember to have patience and practice SEO efforts with high standards.

For more great information on how to improve your site's performance or for questions regarding our online marketing services, please contact us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946. One of our knowledgeable consultants is ready to assist you with all of your SEO management or PPC management needs.

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