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Using Social Media to Generate Leads Part 2

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Category: Marketing Tips  |  Permalink

Published: Friday, November 15, 2013

In our last blog article we introduced you to a couple of ways that you could take advantage of social media and potentially use it to generate quality leads for your business. In this article, we will be sharing with you two more great ways that you can build leads through social media outlets.

  1. Utilizing Facebook Advertising. Facebook ads provide users with a multitude of options when it comes to fulfilling a variety of goals, one of which is generating leads from a very specific audience that is tailored to your needs. In particular, Promoted Posts provide an engaging platform on Facebook that highlights specific content in the newsfeed of your target audience.

    When it comes to Facebook, you can easily build and bolster the trust of other Facebook users by providing and consistently distributing quality content and by frequently engaging in conversations with your customers or potential clientele. With the use of Promoted Posts, users now have the ability to highlight high quality content from their Facebook page or from their websites. This great feature will boost your exposure and introduce your post to other users that have similar interests.

    A great way to get the most out of the click-through from a Facebook user is by utilizing a signup form that reveals the content on either your website or on your Facebook tab only after a user provides any required information that you have defined. This can range from an email address to simply providing a geographic location. The more you know about your customers, the more you can tailor and personalize your business practices to suit your target audiences.

  2. Host Google+ Hangouts. Google+ Hangouts provide businesses with a great way to communicate directly with their audiences online and in real time. As a business owner, you should consider the idea of hosting a group hangout that centers on your offerings as a business. This provides your audience with a unique opportunity to provide value and, most importantly, to deliver the face behind your business. These types of hangouts are a beneficial source for leads: customer service sessions, interviews with experts or leaders, giveaways and contests and even free product demos.

    You can arrange to have your Hangouts be open for anyone to join in on the conversation or limit the discussion to a small focused group of individuals. Whichever you choose, select the best approach suited for your goals. Before your Hangout begins, define exactly what you are looking to achieve from your hangout and provide details on how you plan on connecting with your audience before, during and after your event.

    To get the most out of your hangouts and to develop leads, encourage and provide ways for your guests to interact with your business, ways to learn about what you have to offer, and how to get information or tools they need to make informed decisions. It also pays to record your Google+ Hangout session and post it to YouTube to boost exposure. After your hangout, provide links to the products or services discussed and also include these details in the description of the YouTube video for easy reference.

These are just a few suggestions on ways that you can take advantage of the many untapped opportunities to gain leads available through social media. For more great information on online marketing or for assistance with SEO management or PPC management, please get in touch with one of our highly knowledgeable consultants at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to have your questions answered.

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