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Using Social Media to Generate Leads Part 1

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Category: Marketing Tips  |  Permalink

Published: Wednesday, November 13, 2013

Are you unsure about ways to use and focus your efforts on generating leads through social media? Social media has the potential to generate nearly double the amount of marketing leads that might come from trade shows, telemarketing, direct mail, etc... If you're beginning to looking into ways you can generate leads from social media, this article may be of great use to you.

  1. Hosting Twitter Chats. For those who may not be familiar, Twitter chats are most often a scheduled discussion that is hosted by a particular Twitter account. Each individual Twitter chat will utilize a particular hashtag that is unique to the discussion at hand and allows users to easily follow the conversation even though topics can change with each discussion.

    Due to the fact that there are many focused communities that frequently participate in Twitter chats, they can easily become a great place to develop relationships with your clientele and potentially gain leads.

    There are two easy ways to participate in Twitter chats. The first way is by simply joining an existing chat that is specifically related to your industry. The second way is by creating and hosting your own Twitter chat. Whichever route you choose for you, be sure to select or create a chat that is relevant to both you and your customers so that you can gain visibility and increase your exposure with the right people.

    Lastly, build relationships with individuals that were actively engaging during the chats by following them on Twitter. As you build relationships, be sure to not oversell, spam or over-tweet them. Wait for the right time in a conversation to discuss your business offerings.

  2. Participating in LinkedIn Groups. Essentially, LinkedIn Groups consist of a wide variety of subject areas, each of which bring together professionals that share in these interests to discuss topics that relate to these fields of business. Just as with Twitter, you can either find potential leads by creating your own LinkedIn Group or by simply participating in existing groups that focus on areas of your expertise.

    While you can easily join a multitude of groups, it is best that you select a few key groups related to your business and focus a concentrated amount of attention on these. Once you have selected a few groups, participate by actively posting your content or the content of others that is related to the topic at hand. It is also a great practice to actively partake in answering questions and providing thoughtful, helpful resources. This will ultimately help you to establish credibility and build lasting networks.

    As you discuss and take part in these groups, keep an eye out for those individuals that continually ask questions regarding your line of work or for members that are simply looking for help. Answer their questions publicly by providing insight to their questions, and then follow up with them in a private message that is in-depth and answers their question in full. Offer your availability to chat more extensively with them via phone if need be. A phone call within the right context, like that of a LinkedIn intro, are far more likely to provide better results than a cold call when it comes to turning this conversation into a potential lead.

For more great information on ways to build great leads for your business, stay tuned for our next blog article that will provide you with information on two other great ways to utilize social media to generate leads. If you have any questions regarding any of our online marketing services or would like to speak with one of our consultants about our SEO management or PPC management services, please contact us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.

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