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The Do’s and Don’ts of Business Cards

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Category: Marketing Tips  |  Permalink

Published: Tuesday, February 11, 2014

When done right, business cards can be an incredibly powerful branding tool in addition to making it incredibly easy for people to remember who you are and what you have to offer. The following business card tips will help you create a great business card that will help you capture your professionalism and attention to detail.

  • Go for a professional design. When creating your business card, it's important that you maintain a look that is consistent with the rest of your businesses branding. Avoiding blending in with the crowd by selecting a design that showcases your personal or professional brand. Research and hire a designer with a good reputation to help you create a polished design.

  • Opt for readability over creativity. While decoratively extravagant fonts can look very beautiful, they can at times be difficult to read. Instead, choose fonts that are simple and keep the font size large enough so that customers won't need to squint or take out their glasses to read your cards information.

  • Take time to select the right layout for you. Traditionally business cards are 3.5 inches by 2 inches. Keep in mind that opting for designs that feature an odd or die-cut shape can be difficult to store. Also, if you choose to print any information on the back side of your card, make sure that the information is vital.

  • Stay away from loud colors. While a pop of color is great for helping your business card to stand out, be sure that your card is standing out for all of the right reasons. Be sure to select a color that won't take away from your business logo or information. When it comes to text, it is always best to choose a dark hue like black, navy, or a very dark shade of gray.

  • Providing multiple ways you can be contacted. The bare minimum that should be included on your business card is: your name, phone number and an e-mail address. However, if space allows it, include your company name, address, website and even the logos of the social networks you are active on. The ultimate idea behind any business card should be simple and professional.

  • Triple-check for typos. Misspellings and errors are never good and can tarnish your personal brand. Potential clients may judge you on your business card alone, so it is absolutely vital that you pay attention to detail. If any of your business information changes, reprint your updated cards right away. Avoid handwriting updated info on the back of your existing cards just to save a few bucks. You should always strive to keep your business cards up to date and professionally presentable.

  • Always keep a stash of business cards on hand. Keep your business cards fresh and protected by storing them in a nice card holder. Keep a stash of cards in your car, desk, handbag and briefcase so that you always have your information available during any chance encounter that could lead to a business opportunity.

  • Avoid handing out cards to early. For most situations its best that you wait until someone requests your business card before handing it out. Offering your business card too early in a conversation, can come across as being pushy and being too forward. Instead, it is best that you build a rapport and then offer a card shortly before finishing your conversation. A nice way to segue is by saying "May I give you my card?" and hand the recipient your card with the words facing them. It is also good manner to show interest in any business cards that you receive by taking a moment to read it over before you put it away.

  • Using business cards to remember names. If you are attending a meeting and have just exchanged cards with other attendees, it helps to place the cards on the table in front of you so you can easily remember names and distinguish who is speaking.

We hope that these tips will help you to showcase your business through your business cards. For more great information and online marketing tips, be sure to stay tuned for our next upcoming blog. If you would like to speak to one of our knowledgeable consultants regarding our SEO management and PPC management services, please contact us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 today.

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