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Simple Ways to Boost Your YouTube Videos

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Category: Marketing Tips  |  Permalink

Published: Friday, January 3, 2014

With the rise of multiple social media outlets growing in popularity as a vital tool and asset for business marketing, it can be quite easy to forget that YouTube isn't just for watching clips of funny mishaps, cute puppies or the latest music videos from your favorite musicians. If used and taken advantage of properly, it can prove to be a lucrative outlet when it comes to your existing clients in addition to new prospective clients. YouTube gives business owners an opportunity to showcase their content, knowledge and brand to a larger audience. However the trick to having a video sharing network like YouTube work to your advantage is to know how to use it in the most engaging way you can. To help you accomplish just that, we've compiled a list of strategies to assist you.

  1. Starting with the basics, take advantage of the tools that are directly available to you through YouTube. YouTube allows you to include information such as a title, description, and tags (keywords). Make the most out of these areas by providing a precise keyword rich title that relates specifically to the material of your video, in addition to a detailed description about your video that also includes links to supplementary information. Also be sure to provide relevant tags that pertain directly to the content of your video.

  2. Incorporate a call to action on your video. When you create your videos you should keep in mind ways in which you will engage your audience and encourage them to like, rate, comment and share your videos in addition to clicking. A great way to incorporate a call to action in your video is by ending your video with a simple message asking viewers visit your link/site for more information.

  3. Begin promoting your videos by starting with the people you know. These people should be your friends, relatives, customers and clients and are your best source for getting your video off the ground. Ask these people to view your video(s) and share them with their own online friends.

  4. Get in board with other mainstream social media outlets like Facebook, Twitter, Google+, Pinterest, etc... If you do not have an existing account on these social media platforms, it's important that you not only create an account, but that you strive to be an active participant and spokesperson for your business through these platforms. Utilizing your presence through these other outlets to promote your videos will only help to maximize your business' exposure.

  5. If your company's website has a blog, don't hesitate to incorporate your own videos into your blogs. The articles will serve as a great way to supplement the content of your videos and will also serve as a valuable link that can be incorporated with the call to actions of your YouTube videos.

  6. Share your videos with your existing clients and customers through your weekly or daily business newsletters and emails.

  7. Look into utilizing public relations techniques like press releases to get in touch with bloggers, editors, or reporters in an effort to produce free press/exposure. Target blogs and individuals that cater to your target audience.

  8. Do your research and get in touch with other companies with successful YouTube channels that target your same audience but are not in direct competition with you. When you reach out to these companies, try to negotiate with them to create a video collaboration as this will help both business's to capture the attention of new viewers and subscribers.

  9. If your company uses brochures, catalogs, or other forms of sales materials, be sure to begin promoting your YouTube channel on these materials in addition to your existing traditional advertising methods.

  10. If you have the budget and room for experimentation, look into the idea of using keyword advertising on Google, Yahoo!, Bing or Facebook. Keyword advertising helps to get your video to show up higher in the results of user searches for key terms and phrases that you specify. This type of advertising helps to get your information directly out there to your target audience.

When creating and setting up your videos and YouTube account, take the time to create something that you are truly proud of and that you yourself would be inclined to watch. Never rush quality, take your time, do your research and have fun being creative and informative. For more great information on online marking tips and other ways you can boost your company's exposure and online presence, get in touch with one of our knowledgeable and highly skilled marketing consultants today at 1-951-541-9304 or toll free at 1-866-734-9946. Our consultants can answer all of your questions regarding SEO management or PPC management and how it can help your business.

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