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Pinterest for Small Businesses

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Category: Marketing Tips  |  Permalink

Published: Wednesday, November 27, 2013

Since its inception, Pinterest has become a valuable tool for many small businesses that are looking for unique alternatives to driving up sales or connecting with their potential clients. As with any other platform, being active on Pinterest has to potential to improve a small business performance as far sales, but also has the potential to boost their rankings on search engines. To help you better understand how Pinterest can be a great asset for your business, we've compiled 5 tips to boost your visibility through Pinterest.

  1. Make your website more "Pin" friendly - Avid users of Pinterest likely utilize a downloadable "Pin It" widget for easy access to pinning items to their personal boards. A great way to encourage customers to "pin" your company's content is by having a "Pin It" button on all of your sites content. These "Pin It" buttons are similar to the buttons that enable users to share content via Facebook or twitter.

  2. Creating organized content - One of the great aspects of Pinterest is that it allows users to create themed boards. Any business that utilizes Pinterest should take advantage of this by creating theme specific boards around their organized content. This makes it much easier for other users of Pinterest to find and browse all content related to their specific interests.

  3. Branding your pins - while it may seem like a tedious task, it is actually best to take the time to brand any and all of your photos that are being uploaded to your Pinterest. By adding your logo to your photos, users that share your photos, will in turn be sharing your logo, which ultimately promotes your brand. However, incorporating your logo to any images should be done with tact. A subtle log in the corner of an image is much more tasteful and resonates with Pinners better than an image that features a huge watermark over the entire image.

  4. Provide shopper friendly info - Each individual "Pin" has an area where the pinner can share information or comments regarding their "pin". This is a tool that should definitely be taken advantage of by providing using information about your products or services. Providing a small amount of detailed information will help to entice users to click through your "pin" and drive traffic to your site.

  5. Engage with the pinning community - As with any other social media platform, it is vital that business owners put aside time to be active participants among their online social community. The same rule of thumb applies to Pinterest. Don't simply follow people just to get followers in return, strive to be actively involved in a sincere way. This can be done by re-pining other users content that is relevant to your boards, answering user questions about "pins" on your board, or even commenting on other users content.

We hope that this article has come to help you think of Pinterest as another tool for creating broader and richer relationships with your current and potential customers. For more great information on online marketing tips, stay tuned for our next blog article. If you have any questions regarding our SEO management or PPC management services, please be sure to get in touch one of our highly knowledgeable marketing consultants at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.

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