Published: Friday, May 22, 2009
MEI Research is one of the world's leading manufacturers and distributors of custom travel cases, protecting everything from high end electronics, precision instruments for the military and law enforcement, prized musical instruments for famous name entertainers and trade show displays for some of the world's most powerful companies. Getting your equipment where it needs to be, in one piece, every time, is what they do and they do it better than just about anyone else.
But they needed help getting their marketing message out there. They had a website, definitely, but it just wasn't generating the traffic you would expect for such a valuable company providing fairly specialized and sometimes one-of-a-kind services. What MEI Research needed, was a search engine optimized site that captured the key search terms of their customers and directed traffic to their site instead of those of their competitors.
Infinity Arts spent several weeks developing a custom shopping cart system that allows visitors to shop multiple webstores across different domains and checkout in the primary website. Not only is the system completely search engine friendly and include tons of management features for products & content but, Infinity Arts also optmized all the webstores with keyword rich descriptive content on shopping department page, highlighting the words that MEI's target customers most commonly search for. Infinity Arts also combined the various subpages, representing different brands that MEI Research distributes, into one common shopping cart, allowing customers to shop by brand yet remain within the MEI Research site and checkout conveniently.
The new site launched in May, 2009 and already is generating results. Web traffic is up significantly and the company's search engine rankings are climbing. Customers can find the site by way of several different domain names, each capturing the specialized audiences that shop for a particular brand or product carried by MEI. Once at the home site, buyers can quickly see that MEI Research has multiple products to meet their needs and are free to explore the entire online marketplace without losing their original destination. There is no need to risk losing customers by having them jump around to various URLs as all the subpages carry the same design and ease of use, and all optimized keywords to catch viewers' attention as they scroll through the pages.
Infinity Arts is the leading web management solution for all your search engine optimization and web design needs. Like MEI Research you already have a great product or service. Allow us to put our expertise to work for you, enhancing your online marketplace and building your brand. For information on how Infinity Arts can help you enhance your website and achieve business results contact us today.