Our Blog
Search our Blog

How to Meet Your Personal Social Media Objectives

Share this Article:

Category: How To Tutorials  |  Permalink

Published: Friday, January 24, 2014

If you feel like you've been spending countless hours working on your social media campaign and have only garnered a handful of results, then this article may prove to be a valuable source to help you streamline your social media marketing strategy and to help you achieve your goals.

  • Creating realistic goals. When it comes to creating your social media strategy, the most important thing to focus on first is your goals. It's best to set a goal that is realistic and easy to measure. If you own a business that frequently sells 30-35 cases of a particular product per day, try starting off with the goal to sell 40 cases of that particular product each day. Adding on 5 or 10 sales is far more realistic and do-able than adding on 40 sales. Having a more realistic goal, will also make it easier for you to measure your success.

  • Research ways that you can help to better understand the wants and needs of your customers. After you have set your goals, it's time to do some research. Take a look at what you are selling and really get to understand what your target audience is. Put yourself in your customers shoes and try and think about ways that you can help them with their needs. Whether it's improving content on your site, or improving the product or service you sell, good research will allow you to tailor your services to your exact target audience and potentially boost your sales.

  • Know your traffic sources. As you work to meet your new goals, it's vital that you know where your traffic is actually generated from. Knowing exactly where your traffic stems from will play a huge factor in the way you utilize social media to maximize your goals. Consider implementing your social media strategy for a month or so and then compare those results to the month prior using Google Analytics. Analytics will let you know which social networks really drive your website traffic allowing you to better understand where your efforts should be focused.

  • Develop your content strategy. Using the above tips and suggestions, it's time to take all of the information you've compiled and turn it into informative and helpful content that your target audience will appreciate. It's best that when you begin to create your content that you make a list of ideas and concepts. As each concept begins to develop, add it to a content calendar to help you keep track of when you are posting and to also line up your posts with ongoing trends. As you begin to execute your social media strategy, the content you publish should help your customers and in turn help you obtain the goals you've created.

If you've come to feel that your social media efforts have yielded few results, take a shot at refining your strategy through the use of the above four steps. Monitor what you do and take note of where your successes are and where attention is needed more. For more great information on online marketing and ways that SEO management or PPC management can help your business, please get in touch with one of our knowledgeable consultants at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 today.

Other Recent Articles