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How Instagram Can Benefit Your Business

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Category: Marketing Tips  |  Permalink

Published: Wednesday, February 5, 2014

As a business owner there will come a time where you will have to consider how social media can be used to boost your business's performance. Today we'll be providing you with some great tips on ways that Instagram can be used to promote your business.

  1. As the old saying goes, a picture is worth a thousand words. If you have a product that can be displayed in a visually dynamic way or if you offer a service that can be dramatically captured in photographs that capture and highlights them, then Instagram just may be of great use to you. If you can figure out a way to translate your passion or the benefits of the products you offer through a visual image, you have the ability to open a great door of opportunity. People love to look at interesting images, so if you can draw an audience in through your images, you can end up with a truly great advertising campaign.

  2. Gives customers a chance to see the inner workings of your business. It's human nature when it comes to wanting to know what's going on behind the curtain. Sharing images that offer a behind the scenes look at your business can really go a long way toward building a stronger rapport between your work and the people you are offering it to. Instagram offers a powerful way to intrigue and fascinate potential customers and clients by creating a photo of a product being made or an image of a service you offer being performed.

  3. Boosts customer participation. After you've built a good amount of followers, the door for encouraging them to participate opens. Through your images and hash tags, you can encourage your followers to share photos of themselves using your products or services. When it comes to social media it's all about being social, so being able to share these types of fun exchanges with your followers and customers boosts your chances of increasing sales and growing your social circle.

  4. Using Instagram to build your business's personality. Combined with other forms of social media, Instagram should become an intricate part of building your company's personality. The right images for your business can help to go a long way in crafting your persona. Never underestimate the value in letting your personality shine to your customers and clients.

  5. Building trust with your customers and clients. Instagram gives business owners a chance to literally put a face on your efforts and brand. This helps to build confidence in your business and reinforce trust amongst you and your customers. Reinforcing trust can help you develop more sales and produce more happy customers.

  6. Promoting your special events. If you have an upcoming event that you are planning to attend or if you are about to host your own special event, Instagram can be an incredibly beneficial tool for drawing support and interest in attending. The event should be documented before, during and afterward with fun Instagram photos to share. Concentrate on creating images that not only contain yourself, but that also incorporate customers or other business associates. Followers who couldn't attend won't feel like they are missing out and the images will help to boost their interest in attending other upcoming events.

  7. The opportunity to go viral. Take some time to think of really fun ways to take images. Think about company mascots, pets, adorable babies or animals doing funny things around your place of business or logo. For example, in today's social media age, all it takes is sharing one incredibly cute photo of a kitten to generate tens of thousands of leads with the potential to boost sales and customer relations. If you can create an image that goes viral, you've gained an incredible boost in exposure to your business.

With a nice dose of creativity, a plan and the appropriate social media platform, you have the potential to grow your business in new ways. For more information on our online marketing services, please get in touch with a member of our knowledgeable team today. Our consultants can answer all of your questions regarding our SEO management and PPC management services. We can be reached at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.

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