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Growing Your Network Using Instagram

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Category: How To Tutorials  |  Permalink

Published: Friday, August 24, 2012

Have you ever stopped to wonder how the photo sharing community of Instagram could be a benefit to you? As one of the hottest new trends in social media, photo sharing apps like Instagram allow people to take images using their phone, apply options and filters that enhance or spiff up the image and eventually share them on other social mediums like Facebook and Twitter. Like some other social media outlets, Instagram users can search and discover posts using hashtags as well as being able to accrue followers. However, unlike other social outlets, Instagram users only have the ability to review photos via the app only and not online.

But don't let that deter you from trying to use it to your advantage. Instagram can be a great medium for networking and promoting your business.

5 Ways to Increase you Exposure

  1. Find out how your consumers view you as a company. Try using hashtags to find out what aspect of your business consumers seem to enjoy the most. This will give you a good idea of type of content your consumers will respond the best to. Just like with other social media outlets, it's important to remember that blatant self-promotion doesn't work on Instagram. You might be surprised to know that Instagram actively discourages it. This doesn't mean you aren't allowed to show or promote your product, it just means you need to find more interesting ways of doing so.

  2. Sign up and promote your Instagram account. Just like you promote your Facebook or Twitter account, it's important that you actively try to encourage your customers to visit your Instagram profile.

  3. Use the Instagram app as your default photo medium. Instagram makes it incredibly easy to link both your Twitter and Facebook account, as well as other social mediums like: Flickr, Tumblr and Foursquare. By linking all of your other social accounts, you'll be feeding all of your social apps at the same time using only Instagram.

  4. Aggregate your Instagram Content. Most may not realize, but Instagram actually features an API so that programmers can easily pull photos from Instagram into other assets to aggregate and display them any number of ways.

  5. Use Instagram as a host for events and even promotions for your community. Social promotions can be a really great way to help increase brand awareness, as well as grow communities. Creating promotions on Instagram can be as easy as asking your fans to use a specific hashtag in order to have their photos reviewed. You can even create contests that revolve around Instagram.

We hope these tips will help you in all of your future social media endeavors. For more great information on ways to improve your online marketing to your customers or target audience, either stay tuned for our next blog or simply give us a call at 1-951-541-9304 where you can speak directly with a marketing consultant about our SEO management and PPC management services.

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