Glossary of Web Terminology
Web Terms: A - E
Blog
A section of a website dedicated to routinely updated and categorized articles and/or content postings
Clean URL | Friendly URL | Static URL
A web address (URL) that contains no distinguishable data parameters
Content Management System (CMS)
A web based or website accessible program used to manage the content of a website - such as: the Infinity Arts SiteManager, Dreamweaver, Breeze or Go Live
Contextual Ad
A form of paid online advertisement, generally associated with Search Engines - paid ads that appear on an ad campaign related affiliate websites
Conversion
Generally associated with PPC, a successful marketing objective or goal for a particular ad campaign - such as a sale initiated through a PPC advertisement
Domain Name
The publicly registered internet name used to locate a website - for example: InfinityArts.com
Domain Name Services (DNS)
A service for pointing/directing domain names to particular server(s) and IP Address(es) across the internet - how a pc finds a domain via the internet
Dynamic Website
A website that has its content displayed with programming and usually a database
Dynamic URL
A web address (URL) that contains data parameters in the address commonly beginning with a "?" located at the end of the URL - for example: http://www.mydomain.com?product=gadgets
Web Terms: F - J
Google Sandbox
Google's temporary holding tank to determine and decipher the relevance of content and links (coming in/out) of new websites
IP Address
A numeric assignment given to a particular pc or server to identify and access it via the internet - in turn a server directs internet traffic to its hosted Domain Name(s)
Web Terms: K - O
Keyword
Terms entered into a Search Engine to find content
Web Terms: P - T
Paid Inclusion
Paying to be ranked, placed and/or included in a Search Engine directory
Pay Per Click (PPC)
Paid Search Engine advertising expensed at a fee per every unique click on an ad
Pay Per Action (PPA)
A new form of paid Search Engine advertising expensed at a fee per conversion - for example: an online sale or lead generated
Search Engine Algorithm
Advanced programs developed by Search Engine companies used to decipher, rank and determine the relevance of the content of a website
Search Engine Crawling
The process of a Search Engine Spider/Robot analyzing the content of a website - Search Engine Spiders start at the domain (home page) and navigate through a website through accessible links within a website
Search Engine Directory
A listing of all website's and their pages that a Search Engine has indexed into their catalog of searchable data
Search Engine Indexing
The process of including a website's pages into a Search Engine's directory
Search Engine Optimization (SEO)
The process of enhancing the content of a website for optimal search engine strategically targeted keyword relevance, indexing and crawling
Search Engine Placement
The position at which a website appears within keyword Search Engine results
Search Engine Spider / Robot
A program developed by Search Engine companies (for example: Google, MSN and Yahoo! ) that visit, analyze and rank openly accessible and/or submitted websites
Search Engine Placement
The position at which a website appears within keyword Search Engine results
Search Engine Ranking
A score of relevance and/or importance assigned by Search Engines to a website - rank is based on many key factors (varying amongst search engines) analyzed by Search Engine Algorithms. Key factors such as: content, keywords, links to and from a website, etc.
Web Terms: U - Z
Web Hosting
A service for housing a website, its content and programming to make accessible to the internet
WYSIWYG
A web browser based visual editor used to modify content - usually associated with a Content Management System (CMS)
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Standard Features Included:
- Content Management System (CMS)
- SEO Code Friendly WYSIWYG
- Dynamic Templating System
- 1GB Data Storage
- 10GB Data Transfer / Month
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