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Getting Your Business Ranked on Yelp

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Category: Marketing Tips  |  Permalink

Published: Thursday, January 23, 2014

Yelp is widely known and accepted as one of the most used and trusted online search and review services among consumers, therefore it's vital that businesses don't ignore it. To help you make the most out of their ranking system, we've compiled a list of factors that play a role in the growth of your profiles ranking on Yelp's internal searches.

  • Make use of your entire business profile. Yelp values profiles that have been filled out to the greatest extent possible. By taking advantage of something so simple, you will easily help to boost the ranking of your site on Yelp. Provide as much information as you can, from your company hours, website address pictures, business description and more.

  • Don't hesitate to ask for reviews. While it is against Yelp's terms of service for business owners to take part in review trading scams, it's important to know that there is nothing wrong about asking your customers to consider leaving a review of your businesses performance so long as you aren't pushy about. Granted it is only best to request reviews if you are confident that the feedback will be positive in nature. Consider including a Yelp badge/widget on your website for direct access to your profile on Yelp or include information on where your customers can find your profile in your marketing materials.

  • Prevent good reviews from being filtered from your profile. One of the biggest complaints that Yelp receives are regarding the number of positive reviews left by actual customers, often being hidden behind the company's review filter. This happens due to Yelp's unique algorithm filter that tries to prevent fake reviews simply by sorting out the users that have not completely filled out their personal profiles, lack friends and have only left a single review for one business. In order to try and prevent or remedy this, business owners can reach out to their customers to let them know that their reviews aren't being seen and that by filling out their profiles more completely and reviewing other businesses the issue can be easily resolved. As the users' engagement on Yelp increases, the reviews that were once filtered will become public.

  • Respond to your reviews. In addition to thoroughly completing your business profile, Yelp also rewards business owners that are frequently active on their profile. One of the best ways to be active is by taking the time to engage with your customers by responding to their reviews with genuine feedback.

  • Consider offering a Yelp Deal. Offering an incentive encourages potential customers to visit your store in addition to boosting the visibility of your company's profile in Yelp's search results. Yelp Deals function similarly to that of Groupon or Living Social, but does not cost anything upfront. Instead, Yelp retains a small percentage of the money generated by your deal sales.

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