Our Blog
Search our Blog

Get the Most Out of Your Craigslist Ad

Share this Article:

Category: Marketing Tips  |  Permalink

Published: Friday, April 5, 2013

Believe it or not, Craigslist can actually be a really great tool to utilize for your business as it is a great way to advertise at absolutely no cost to you. Take a look at a few suggestions to help you get the most out of your Craigslist advertisement.

  1. Subject line should be straight and to the point. When it comes to your subject line, be sure to keep it concise with a very clear subject line. While space is limited, be sure to take advantage and fit in as much relevant information as you possibly can. Be sure to keep in mind what your most important keywords are. Try not to "scream at your audience" by avoiding the use of too many attention-grabbing exclamation points, dramatic cap locked characters, etc...
  2. Get creative with your ad. Unlike most traditional forms of print classifieds, Craigslist offers you an unlimited amount of space to write up a truly killer description. Because there are no deadlines or restrictions, you can spend plenty of time working on your copy, so be sure to get creative and tell your story. A strong, well-written, and engaging advertisement will get a far better response than a poorly worded paragraph.
  3. Be straight forward about your points. Never underestimate the importance of the use of strong images. If you're going to spend time on your content, it's just as important that you put some time into the images you choose to use to include with your advertisement. So, don't snap off a quick image or use a poorly lit mobile photo, take the time to capture the best images you can. If you find that you are really struggling to take some decent images, don't be afraid to recruit the help of a friend to help ensure that you are posting quality images. If it is possible, strive to take images in the daylight, that are free of clutter and that clearly showcase what it is exactly that you are trying to advertise.
  4. Tell the truth about what you're advertising. Don't try and bend the truth or exaggerate; word your ads clearly so your audience won't make any mistake about what exactly you are offering them. Be sure to include any conditions, terms, etc...
    Dishonesty will not only waste the time of the users who view your ads, but will ultimately be a waste of your time and likely lead to unsuccessful transactions. Being honest in your copy starts your interaction off on the right foot and will more likely result in a successful transaction.
  5. Don't hesitate to be humorous. Everyone enjoys a good sense of humor, so when it comes to writing out your ad, don't be afraid to include a little fun into your listing.

For more great tips on ways to improve your online marketing skills, be sure to keep an eye on our blog where you can find a variety of tips to put to use. You can also get in touch with one of our marketing consultants for more information on our SEO management and PPC management services by calling us at 1-951-541-9304 or toll free at 1-866-734-9946.

Other Recent Articles