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Facebook's Latest Features: Post Scheduling & Administrator Assigning

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Category: Marketing Tips  |  Permalink

Published: Friday, June 22, 2012

If you haven't heard already, Facebook is continuing to work on beefing up the features available to Facebook Page administrators. Facebook's latest feature creates the ability to now assign specific administrator roles as well as the ability to schedule status updates.

It's no doubt that page administrators will appreciate the ability to allocate specific roles to other admins. There will now be five different categories available to admins on Facebook. These categories are (in descending order of the most authorization): Manager, Content Creator, Moderator, Advertiser and Insight Analyst.

Naturally, the Manager has the most authorization over the Facebook Page in question. The Manager will be the only admin who will have access to admin roles. The 'Insight Analyst' will have the least amount of accessibility and will only be able to view the pages' insights.

For a better understanding of how the roles are broke down, Facebook's Help Center has created this helpful outline:

Assigning administrator roles isn't the only new feature Facebook has to offer - the most anticipated feature which will allow for scheduled posts is soon on its way.

Administrators who have permission to create posts will be able to schedule Facebook updates up to 6 months in advance in addition to schedule a set of posts at least 15 minutes apart. All scheduling of status updates will correspond to your own timezone.

While this feature is still not available for most, it will soon be available when creating a new post:

There's no doubting that these new features will be of great use to Facebook Page administrators, especially with Facebook's latest feature which allows Page administrators to actually promote their Status updates. For more on how to promote Status Updates, stay tuned for our next blog post or get in touch with one of our online search marketing management consultants at 1-951-541-9304 or toll free at 1-866-734-9946. Our marketing consultants can answer all of your questions pertaining to SEO management, PPC management, custom website design and any other marketing or website questions you may have.

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