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Establishing Your Business on Review Sites

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Category: Marketing Tips  |  Permalink

Published: Wednesday, January 15, 2014

Online ratings and reviews are among the most influential source of information for consumers looking to make online or in-store purchases. In today's market, customers won't hesitate for even a split second to stop and do their research when a certain product or service has caught their interest. In a strong e-commerce world, customers have come to rely less on the advertisements they see and instead rely heavily on online search results and opinions. When it comes down to it all, reviews signify validity, so it's vital that your business secure a presence on online review sites and forums. To help you we've put together a few simple tips to help you get started with online review sites.

  • Get yourself out there. If you don't already have your business listed on all of the major directories, it's time that you do. Make sure that you are on the most well-known consumer review/social sites such as: Angie's List, Yelp, Yahoo Local, Facebook, Google+, etc... Pay added attention to Facebook, Google+ and Yelp by creating robust pages that include imagery, videos and detailed business info. Also consider posting your profile on industry-specific/focused review sites. If your business has multiple locations, it would be wise to create individual pages for each location so each location can develop its own local voice and presence.

  • Don't be afraid to encourage your clients and customers to speak up. It should go without saying that you should always maintain a stellar level of products and services to your customers. Outstanding service is the most natural inspiration for positive reviews. Another great tactic to encourage your customers to write reviews, is by including web links to some of your online profiles through customer receipts, online invoices, or even in your e-mail signatures.

  • Deal with your negative reviews. Any business owner will tell you that there's no way to escape the receipt of an occasional negative review. How you handle it is what makes all the difference. The best thing you can do is to simply apologize and try to make things right. While criticism might sting, it's better to your show your customers that you genuinely care and appreciate their business. Responding to negative review in a pleasant and constructive manner, not only benefits the customer who reviewed your business, but also showcases to other readers that good customer service is important to you.

  • Take advantage of reviews as an indirect selling tool. As we mentioned earlier, new potential customers trust and search out online reviews. Why not make it easier for them to choose you by simply adding "Testimonials" tab on your current website, so that customers have the information right at their fingertips.

If you are trying to sell a product or service, it's vital that you realize how significant a role that online reviews will play for your business. We hope that these simple tips have helped you to beef up your business's online review site presence in addition to boosting your businesses performance. For more great information on online marketing tips, be sure to stay tuned for our next upcoming blog post. Also feel free to contact us directly at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to speak with an online marketing professional to have all of your questions regarding marketing, SEO management and PPC management answered.

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