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Infinity Arts Launches Web Rebrand & Online Marketing Campaign for CyGene Laboratories

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Category: Project Case Studies  |  Permalink

Published: Monday, August 24, 2009

Infinity Arts is excited about the recent launch of a comprehensive redesign for CyGene Direct, CyGene Laboratories the world's leading provider of personal DNA testing. Already a quality presence on the web, CyGene Laboratories' new site capitalizes on the user-friendly concept, with eye catching graphics, personal stories real people can relate to and easy to understand articles about the benefits of personal DNA testing.

The creative team at Infinity Arts has spent the last three months working extensively on the redesign, updating both the overall appearance of the site as well as the content. The highly technical articles regarding CyGene's products were rewritten for the everyday reader, optimizing personal DNA testing keywords for the highest search engine rankings. Approaching the content from the perspective of the average web user, Infinity Arts' copywriters were able to take important scientific data and make it relevant to anyone concerned about long term health, athletic performance or preventative health screenings.

From a visual standpoint, the site was engineered using easy to follow graphics that captured the viewer's attention and walked them step-by-step through the testing process. Where the original site was informative, the redesigned site takes the consumer on an interactive journey through the wonders of personalized genetics and ends each page with a call to action that is hard to ignore.

CyGene Resource Center Sets it Apart from Competition

CyGene Labs is competing in a market driven by intelligent consumers. They seek the most up-to-date information regarding their health and CyGene Labs is ready to provide it through the company's focused predictive DNA analysis panels. With major competitors providing similar personal DNA testing, CyGene Labs' online Resource Center sets them apart by offering comprehensive web content that explains the benefit of personalized genetics, how personal DNA testing can lead to improved overall health by exposing potentially serious conditions before people get sick and by offering consumers a patented, completely anonymous results system accessible only through the website.

Because of CyGene's unique processing model, even CyGene employees are incapable of retrieving individual results by name or other distinguishing characteristics, giving consumers the added confidence that their personal DNA analysis will never be released without their knowledge or approval. The new site capitalizes on these important benefits unique to CyGene Labs and engages the viewer at first click.

Don't let scientific data or technical jargon keep you from reaching your customers. Infinity Arts can help convert even the most detailed scientific information into easy-to-understand yet factual web content that drives more viewers to your site and increases profitability. Allow us to put our expertise to work for you, enhancing your online marketplace and building your brand. For information on how Infinity Arts can help you enhance your website and achieve business results contact us today.

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