Published: Friday, February 27, 2009
Having a web site is a business "given" in today's technology based economy. Having the ability to use e-commerce, actual selling from your web site is another way to improve overall business performance. If your business is solely Internet based, driving consumers to your web site is the most important job of your Internet presence. It is more important than color scheme, more important than your blog; it is even more important than the prices you charge. So how can you optimize your web site traffic? By using keyword rich content, choosing keywords that get at the heart of Internet search strategies, and creating online marketing plans that maximize your use of the most popular keywords.
What is a keyword? A keyword is a popular term used to describe some aspect of your product, or your location, or the type of service industry you are in. The keyword is generally the word that is most often typed into search engines such as Google when web users are searching for information. The trick to driving more traffic to your web site is to choose keywords that are the most sought after by internet users. The more popular the keyword, and the more often you use it throughout your site, the higher your web site will appear in search engine rankings. This process of keyword placement is a critical component to the overall strategy known as search engine optimization or SEO.
For example, if you sell real estate in southern California, you would want to use the terms "Southern California real estate" liberally throughout your site. However if you specialize in foreclosures, or more particularly, Riverside County foreclosures, you would want to narrow down your choice of keywords to these more specific terms. In choosing keywords, specific is much better than broad, as broad keywords generate thousands of web site hits in search engine rankings whereas a specific keyword term such as Riverside County foreclosures would result in a much shorter list and the more often your site contains these keywords the higher on the list your site would appear.
Combine your keyword choice with other SEO strategies and watch your sales figure jump. The more people who visit your site the higher potential is for increased sales. Infinity Arts specializes in keyword rich content, SEO design of web sites, and Internet branding strategies for businesses large and small. For information on how Infinity Arts can help you optimize your search engine rankings, contact us today at 1-866-734-9946.