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Boosting Your Social Media Communication Skills

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Category: Marketing Tips  |  Permalink

Published: Monday, December 16, 2013

When it comes to social media, there is a laundry list worth of tips that can help you boost your online marketing campaign through social media. That said, one of the absolute biggest assets that any business owner can take advantage of is good communication. When it all comes down to it, social media is basically just a large grouping of people conversing. The trick is being able to figure out how to cut through the noise and really engage with your audience. Here are a few simple pointers:

  1. Write well. When it comes to writing well, it's not just about punctuation and grammar. It's also having the ability to write in a comfortable voice instead of a stiff formal one. There is no need to use multiple words or sentences if only one will do. The more efficient and to the point your writing is, the better it will do. It also helps to write what you have to say, set it aside for a 10 or 15 minutes and then come back to it, take a second look and make any revisions necessary before publishing it.

  2. Using images where it makes sense to use them. If you didn't know already, just about any and every type of posting that features an image typically garners about two to three times more interaction. However, with that being said, don't just make it a point to throw in images on your posts for the sake of it. Instead, spend time researching images until you find the perfect image that is relevant to your content. If you can't find an image that has some relevance to your content, perhaps consider skipping on including an image.

  3. Make use of videos. Just as with images, videos generally have the ability to garner an even greater amount of traffic. The same rules of images apply to videos. If you are making your own video, then it should be very simply to keep your subject relevant to any accompanying content, but if you are searching for a video to include in your content or postings, be sure it's relevant to the point you are making.

  4. Take on all social networks. While Twitter and Facebook tend to be the most popular place for people to network and communicate, it's important to know that there are many other networks that deserve your attention. For example, Google+. They may still be a small network, but it they are growing none the less. Another example is SlideShare which is a great community that is focused on slide presentations. This site has the ability to showcase your content to thousands of members making them another great asset to take advantage of.

  5. Be responsive. If any of your postings or content draws questions or comments from your audience or community, make it a point respond quickly and kindly. This helps to show your community that you care and have interest in their needs and that you are passionate about your work and community.

  6. Don't let emotions get involved. There will undoubtingly come a time when you will encounter angry or insensitive responses to what you put out there. It's important that you don't respond in anger and instead provide a polite response or not at all. Responding in a calm and polite fashion will help to boost your reputation to others in your community.

When it comes to finding the perfect way to communicate to your audience, don't be afraid to experiment. It's all about finding what works best for not only you, but for your community too. The more time and effort you put in to growing your communication skills the better your social media campaign will perform. For more great information on online marketing tips and how SEO management or PPC management could help to enhance your business performance, be sure to get in touch with a member of knowledgeable staff at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 today.

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