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Being Seen & Heard on Facebook Part 1

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Category: Marketing Tips  |  Permalink

Published: Friday, October 12, 2012

Facebook is constantly makes new changes in an effort to stay on top of trends. However, there is at least one thing that has and will always remain the same, bad content will always remain bad. The challenge is being able to produce good content that can be seen and heard. Here a few simple tips for sharing content via Facebook.

  1. Select which type of content is best for you. While for some it's all about photos, for others it's all about the written word. Here are some of the types of content options you have on Facebook: content only, link only (link + status), photo only (photo + status), video only (video + status), note, poll or question, and event. Typically, the most engaging type of content is images. But the secret to have engaging written content that will get a response is by asking questions, posting about controversial topics, posting about feel good topics, or posting updates that will have some sort of an emotional trigger (a laugh, a cry, etc...). Also, for maximum exposure, make sure that your post is visible to all by using the "public" feature found in the settings below your status.

  2. Be sure to tag your content. When posting ANYTHING on a Facebook page that happens to mention a person, place or thing that has its own Facebook page, be sure to tag them. It's a simple Facebook trick that will allow your content to have a much better chance of being seen. This applies to any and all status updates, photos, videos and location check-ins. However, don't post junk. Junk will be seen for exactly what it is and garner no interaction.

  3. Schedule updates for a time when they would be appropriate. The typical lifespan of a Facebook posting is around 23 hours. However, depending on a user's behavior, Facebook's algorithm could make your posts less visible to certain viewers. So be sure to take care when it comes to maximizing the amount of viewers that will see your content. Take advantage of Facebook's scheduling options when it comes to your posts and schedule them at a time when they are likely to have more engagement.

Be sure to stay tuned for our next blog, where we'll share a few more tips on how you can be seen and heard on Facebook. For more information on how you can promote your business through Facebook or other services like PPC Management, get in touch with one of our expert online search marketing management consultants at 1-951-541-9304 or toll free at 1-866-734-9946. One of our consultants can assist you with all of your online marketing and SEO management needs.

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