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5 Easy Ways to Grab Your Customers Attention

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Category: Marketing Tips  |  Permalink

Published: Thursday, December 12, 2013

In today's market, it can be difficult at times to distinguish yourself from the competition. Chances are you are spending a good portion of your time trying to get your potential customers to give your business a call, spend some time on your website or simply give your product a try. To help business owners, we've created a list of five tips that businesses can put to use to better inform and keep in touch with their customers.

  1. Keep things clear and to the point. No matter what you intend to use your content for - social media marketing, blog, press release... - it's important that you ensure that every sentence is very clear and to the point. If you can omit a word, a sentence or even an entire paragraph that's not vital to helping your customers understand the message that you are trying to convey, then take the time to make those revisions. No matter what type of content you intend to provide, be sure that your content is interesting and engaging to your customers so that they are more enticed to interact and share your information.

  2. Make things easy to understand. If you work in a unique or specialized niche that utilizes distinct jargon, it's important that you take the time to explain what specific terms or concepts mean. This way everyone is on the same page and your potential customers don't shy away from the information you provide them with.

  3. Use metaphors when you can. When a good opportunity presents itself, using metaphors can help to provide an easier way of understanding difficult concepts or ideas to your customers. For example, if you are promoting unique business software it might be best that you provide an example of how the software can help to streamline the way a business functions in certain scenarios instead of simply explaining the ins and outs of the software itself.

  4. Don't be afraid to provide funny or feel good content. In general, people tend to retain more information and have a better experience if you can manage to make them laugh or feel good. But this isn't just about providing jokes or gags; it's about letting your customers know that you are no different than them and that you are both approachable and personable. This is one of the most vital building blocks of creating solid relationships with your customers.

  5. Convey your story in sequential order. When it comes to storytelling, it can at times be easy to get the order of events wrong, therefore it's vital that business owners use real life context when explaining your story to customers. This helps keep everyone on the same page and helps your customers to better understand the message in which you are trying to convey.

For more great business tips and online marketing info, be sure to stay tuned for our next article. If you would like more information on how we can assist you and your business or if you would like information on any of our SEO management or PPC management services, be sure to contact one of our highly knowledgeable and experienced consultants today at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.

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