Our Blog
Search our Blog

4 Ways to Build Your Pinterest Audience

Share this Article:

Category: Marketing Tips  |  Permalink

Published: Tuesday, December 31, 2013

Whether you are already a big fan of Pinterest or you are just beginning to use it for your business, we've pulled together a few simple tips to help you boost your Pinterest following.

  1. Create niched boards. If you spend time surfing through the many boards of Pinterest, you'll find that the most popular Pinners are those who have a plethora of boards, typically between 50 and 100 different boards on average. Another key factor to notice about these popular Pinners is that they've put time into making their boards as niched as possible, so that their boards will stand a better chance of being found and potentially followed. For example, instead of simply having a single board dedicated just to "desserts", it would instead be better to split the pins of that board into individual boards like: "pies and cakes", "cookies and bars", "chocolate treats", "ice creams and sorbets", etc... By refining your boards to more relevant and specific topics, the better your chances are of getting followers.

  2. Jump on board of treading topics. People, places, and events that happen to be popular at the moment are a great way to draw new followers to your boards. If you make it a point to have pins that fit with current trending topics, then you will stand a good chance when it comes to increasing your traffic and potentially gaining followers.

  3. Keep up with posting to your most popular boards. If some of your boards have a significantly larger follower than other boards, it's important that you make it a point to post to the boards with more followers more frequently. Due to the fact that more followers are following certain boards, more pins to those boards increase your chances to gain re-pins and potentially new followers.

  4. Follow popular, high profile Pinners that relate to your subject base. When it comes to using Pinterest for your business, it's vital that a good portion of those whom you choose to follow also be users that share your same interests. Following higher profile Pinners and being active on their boards, increase your chances of getting followed in return, in addition to gaining re-pins, likes, comments and a boost in your boards exposure.

For more great tips on how to boost your Pinterest skills and gain followers and other great social media tips, be sure to stay tuned for our next upcoming blog. For any questions that you may have regarding online marking and ways to boost your business through SEO management or PPC management, please get in touch with one of our knowledgeable and highly experienced marketing consultants at 1-951-541-9304 or toll free at 1-866-734-9946 today.

Other Recent Articles