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3 Email Marketing Mistakes

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Category: Marketing Tips  |  Permalink

Published: Wednesday, November 20, 2013

When it comes to email marketing, it's important to avoid poorly designed, targeted or timed emails. As with any company, potential customers respond to relevant and carefully crafted messages that strike a chord with them and spark an interest or desire to learn more about your products or services. To help you create great marketing emails, we've listed three things to avoid doing in your campaign.

Email Marketing Don'ts

  1. Poor designs or images. Avoid using boring stock photos or old outdated images. When it comes to any images or designs that you choose to use in your email marketing campaigns, be sure to select images that are vibrant and eye-catching that showcase your products or services in a manner that brings life to your brand. When it comes down to it, make use of whatever visual assets that you have to help make your emails look wonderful and intriguing. Visually appealing emails that are consistent with your online store or business content, provides a much more welcoming effect for subscribers.

  2. Overdoing frequency. If not done with great care, email marketing has the potential to become overbearing to your email subscribers. Therefore, it is absolutely vital that you avoid emailing your subscribers multiple times a day. It is also good practice to give your subscribers an option to decide how often they will receive your emails or newsletters from the moment they sign up to be a subscriber. This can easily be accomplished by providing them with an option to get messages on a daily, weekly or monthly basis via your online sign up form. The frequency of your emails should always match your customers' preferences and if they ever do look into unsubscribing from your emails, be sure to include an option to reduce the frequency of your emails.

    Depending on what type of product or services you are selling, you could also tailor the frequency of your emails by asking subscribers if they would like to be notified about particular items, changes, sales or specials, etc...

  3. Sending out irrelevant emails. Take the time to ensure that the emails you are sending are personalized and appropriately targeted to the right audience. This is another reason why it is great to take advantage of the initial subscriber signup form. The signup form gives you an opportunity to ask people what topics or products they are interested in and if they would like to receive emails pertaining to them.

For more great information regarding great online marketing tips, be sure to stay tuned for our upcoming blog articles. You can also get in touch with one of our highly knowledgeable and experienced staff members for more information regarding our SEO management or PPC management services at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.

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